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Consumer Behavior
Product Details
- ISBN:
- 9780130841292
- Other:
- Schiffman, Leon G.
- Author:
- Kanuk, Leslie L.
- Publisher:
- Prentice Hall
- Location:
- Upper Saddle River, N.J.
- Subject:
- Advertising & Promotion
- Subject:
- Consumer behavior
- Subject:
- Marketing - Research
- Subject:
- Motivation research (Marketing)
- Subject:
- Motivation research
- Subject:
- Consumer Behavior - General
- Edition Number:
- 7
- Edition Description:
- Includes bibliographical references and indexes.
- Publication Date:
- July 1999
- Binding:
- Hardcover
- Language:
- English
- Illustrations:
- Yes
- Pages:
- 512
- Dimensions:
- 10.31x8.20x1.04 in. 2.40 lbs.
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