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Exploring E-Commerce, Global E-Business, and E-Societiesby Craig Fellenstein
Synopses & ReviewsBook News Annotation:Two specialists from IBM suggest how large and small companies can
develop a coherent strategy for incorporating electronic commerce
into their business model. They discuss business, competitive, and
technological challenges and explain how companies can leverage the
key enablers to take advantage of the changes the Internet is
bringing to society.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:Two leaders of the eCommerce community help companies improve their business strategy, technology, and customer relationships. The authors give an overview of the effect of eCommerce on society, and show readers how to leverage the enablers of eCommerce, overcome barriers, and improve value and supply chains. Description:Includes bibliographical references (p. 217-218) and index. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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