Now in paperback. . . . What outstanding leaders do, and how they do it. Building corporate culture that can withstand anything. Reinventing your business: when it's time, how to do it. Key attributes of lasting leadership. The greatest business leaders of our generation. How they achieved the impossible. What you can learn from them. How to use those lessons to supercharge your career. Two of the world's leaders in business knowledge and insight come together to select and profile the 25 most influential businesspeople of the past quarter century. The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. The book's incisive profiles show exactly how each business leader became so influential. They teach lessons you can use to discover, refine, and nurture your own leadership style — and gain powerful influence in your own career. You'll gain new insights into familiar faces (Jack Welch, Lou Gerstner, Bill Gates). But you'll also gain greater appreciation for less heralded individuals — from Mary Kay's Mary Kay Ash to Mohammed Yunus, whose 'microlending' revolution is helping millions of poor people around the world transform themselves into entrepreneurs. No other book offers this much actionable insight into this many extraordinary business leaders.

A Conversation with Jack Welch  xiii

                      Introduction  xxiii

Chapter 1       Best of the Best: Inside Andy Grove's Leadership at Intel  1

Chapter 2       Leadership and Corporate Culture  21

Chapter 3       Truth Tellers  47

Chapter 4       Identifying an Underserved Market  73

Chapter 5       Seeing the Invisible  103

Chapter 6       Using Price to Gain Competitive Advantage  131

Chapter 7       Managing the Brand  159

Chapter 8       Fast Learners  183

Chapter 9       Managing Risk  209

Chapter 10     Conclusion  237

                      References  243

                      Index  261

Written by Knowledge@Wharton’s Editor Mukul Pandya and Managing Editor Robbie Shell, with additional reporting and writing by Susan Warner, Sandeep Junnarkar, and Jeff Brown.

MUKUL PANDYA is editor and director of Knowledge@Wharton, a web-based journal of research and business analysis published by The Wharton School of the University of Pennsylvania.

A winner of four awards for investigative journalism, Mr. Pandya has more than twenty years of experience as a writer and editor. His articles have appeared in The Wall Street Journal, The New York Times, The Economist, Time Magazine, The Philadelphia Inquirer, and many other publications. He coauthored Knowledge@Wharton on Building Corporate Value. Mr. Pandya has an M.A. in economics from the University of Bombay.

ROBBIE SHELL, the managing editor of Knowledge@Wharton, has worked as a business reporter and editor for national news services, newspapers, and magazines throughout her career.

She has covered both the White House and U.S. Supreme Court and taught journalism at the University of Virginia. Her freelance work most recently appeared in The Wall Street Journal. Robbie Shell is graduate of Princeton University.

                      A Conversation with Jack Welch  xiii

                      Introduction  xxiii

Chapter 1       Best of the Best: Inside Andy Grove's Leadership at Intel  1

Chapter 2       Leadership and Corporate Culture  21

Chapter 3       Truth Tellers  47

Chapter 4       Identifying an Underserved Market  73

Chapter 5       Seeing the Invisible  103

Chapter 6       Using Price to Gain Competitive Advantage  131

Chapter 7       Managing the Brand  159

Chapter 8       Fast Learners  183

Chapter 9       Managing Risk  209

Chapter 10     Conclusion  237

                      References  243

                      Index  261