|
|
|
|
||
|
HELP | |
|
 $86.70 List price:
New Trade Paper
Ships in 1 to 3 days
 available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
More copies of this ISBN:Business Essentials -text Only (6TH 07 - Old Edition)by Ronald J. Ebert
Synopses & ReviewsPublisher Comments: This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations. Table of ContentsPrologue: Setting the Stage Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Ethics and Social Responsibility in Business
Chapter 3: Entrepreneurship and Business Ownership
Chapter 4: The Global Context of Business Part II: The Business of Managing
Chapter 5: Managing the Business Enterprise
Chapter 6: Organizing the Business Enterprise
Chapter 7: Managing Operations and Improving Quality Part III: People in Organizations
Chapter 8: Motivation and Satisfaction
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resources and Labor Relations Part IV: Principles of Marketing
Chapter 11: Marketing Processes, Consumer Behavior, and Products
Chapter 12: Pricing, Distributing, and Promoting Products Part V: Managing Information
Chapter 13: Doing Business with Information Technology
Chapter 14: The Role of Accountants and Accounting Information Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Securities and Investments Appendices Appendix I: Financial Risk and Risk Management
Appendix II: The Legal Context of Business
Appendix III: Personal Finance
Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index
What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Other books you might like
Related Aisles
| |||||||||
|
| ||||||||||
|
||||||||||
Don't Miss
