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Original Essays | December 12, 2009

Alexander McCall Smith: IMG The Courage of Others

0 comments By Alexander McCall Smith

I have recently written a novel about life in England during the Second World War. I felt some concern before I tackled this theme — the War... Continue »
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    La's Orchestra Saves the World

    Alexander McCall Smith
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Essentials of Entrepreneurship and Small Business Management (5TH 08 Edition)

by Thomas W. Zimmerer

Essentials of Entrepreneurship and Small Business Management (5TH 08 Edition) Cover
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Synopses & Reviews

Publisher Comments:

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Synopsis:

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.
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Product Details

ISBN:
9780132294386
Author:
Zimmerer, Thomas W.
Publisher:
Prentice Hall
With:
Wilson, Doug
Author:
Wilson, Doug
Author:
Zimmerer, Thomas W.
Author:
Cram101 Textbook Reviews, Textbook Revie
Author:
Cram101 Textbook Reviews
Author:
Scarborough, Norman M.
Subject:
Management
Subject:
Entrepreneurship
Subject:
New Business Enterprises
Subject:
Management - General
Subject:
General
Subject:
Small business -- Management.
Subject:
New business enterprises -- Management.
Copyright:
2008
Edition Number:
5
Edition Description:
Trade paper
Publication Date:
February 2007
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
728
Dimensions:
10.80x8.45x1.04 in. 3.28 lbs.
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