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This title in other formats:Africa Rising: How 900 Million African Consumers Offer More Than You Thinkby Vijay Mahajan
Synopses & ReviewsPublisher Comments:Profit from the World’s Largest Untapped Market: Africa’s MORE THAN 900 MILLION Consumers!
“This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio.” --E. Neville Isdell, Chairman and Chief Executive Officer, The Coca-Cola Company, USA
“While we consider Africa one of our most important markets, we are very aware that it is often overlooked as a place to conduct sustainable business. This book shows that Africa offers opportunities equal to other developing regions that receive more attention. Through the Diageo Africa Business Reporting Awards, we have committed to promoting high-quality coverage of the business environment in Africa. This book makes an important contribution in providing a vivid picture of the African market opportunity.” --Paul Walsh, Chief Executive Officer, Diageo, UK
“This book presents a compelling argument for waking up to the potential of a continent with a population of over 900 million and a high rate of growth. The African continent is rich in natural resources and presents opportunities across a wide cross-section of industrial and commercial areas for companies with appropriate business strategies and a genuine commitment to improving the quality of life of the local population.” --Ratan N. Tata, Chairman, Tata Group, India
“Unilever has invested in Africa for over a century and is committed to building strong market positions in the region by meeting the needs of African consumers. As this book highlights, the opportunities for consumer goods companies are considerable and the potential to do business in Africa is much greater than many companies realize.” --Patrick Cescau, Global CEO, Unilever, UK
“Bravo. The timing of this book is perfect. It will be much quoted. I especially like how Professor Mahajan uses the voices of Africans to bring it to life, alongside the research.” --Barbara James, former Managing Director of the African Venture Capital Association and founder of the Henshaw Funds, the first independent pan-African private equity Fund of Funds, Nigeria/UK
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.
Review:"Africa, like many emerging markets, has been long overlooked, but is poised for explosive growth and opportunity, says author Mahajan (The 86 Percent Solution) in this must-read for investors, executives and anyone with an interest in global business. He argues that Africa 'is richer than you think' and presents 'as big an opportunity as China and India.' The author describes a burgeoning middle class, referred to as 'Africa Two,' and illustrates how successful companies are organizing the marketplace, creating infrastructure, advertising, and even customizing packaging. In a continent where many countries lack basic resources and transportation, Mahajan admits it would be easy for investors or corporations to discount prospects for profitability, but he describes how creative entrepreneurs have identified these problems as opportunities: the Coca-Cola Company uses trucks, bicycles and handcarts to transport its product into rural villages and is building its own ice plant to keep drinks cool during power outages. This compelling and captivating overview of the market with its colorful anecdotes provides a tremendous insight into Africa's wealth, which Mahajan calls a 'different type of oil and diamonds.'" Publishers Weekly (Copyright Reed Business Information, Inc.) Synopsis:The Afrcian continent is one of the world's fastest growing markets. In this work, legendary global business consultant Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.
Synopsis:With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents. Mahajan tells the stories that western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa's successful and failing ventures have learned about succeeding on the continent... how Coca-Cola executives in Nairobi "walk with the market"... what Unilever has learned from its "consumer safaris"... how Guinness is learning how to become authentically African... how global companies are overcoming Africa's unique political, economic, and resource challenges... how local entrepreneurs are profiting even in profoundly troubled states like Rwanda. Mahajan reveals how companies are mining the growing South African "black diamond" middle class... how foreign investment is increasing even in politically mismanaged states like Zimbabwe... how India and China are staking out huge positions throughout Africa. Simply put, in an era where new growth is tougher and tougher to achieve, Vijay Mahajan's Africa Rising uncovers what may be your largest untapped growth opportunity. About the AuthorVijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). The AMA has also instituted the Vijay Mahajan Award for career contributions to marketing strategy. Mahajan’s ten books include The 86 Percent Solution (Wharton School Publishing), which received the 2007 Book of the Year Award from the American Marketing Association. Table of ContentsPreface Consumer Safari x Part I: The African Opportunity 1 Baking Bread in Zimbabwe 3 2 Africa Is Richer Than You Think 29 3 The Power of Africa Two 57 Part II: Realizing the Opportunity 4 Harnessing the Hanouti: Opportunities in Organizing the Market 77 5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105 6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127 7 Hello to Nollywood: Opportunities in Media and Entertainment 147 8 Coming Home: Opportunities in the African Diaspora 167 Conclusion Ubuntu Market 187 Endnotes 221 Acknowledgments 239 Index 247 4-color insert located in the book center What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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