Jeffrey Jacob's new pioneers are ordinary people who have tried to break away from the mainstream consumer culture and return to small-town and rural America. He traces the development of the movement and identifies seven different kinds of back-to-the-lander: the weekender, country romantic, purist, country entrepreneur, pensioner, micro-farmer, and apprentice. From over 1,300 survey responses, interviews, and in-depth case studies, at both the regional and national levels, of representative back-to-the-landers, Jacob analyzes their values, use of appropriate technology, family division of labor on their acreages, and predisposition toward environmental activism. Jacob finds that back-to-the-landers for the most part are not completely independent of the mainstream economy, and consequently, their lives do reflect the contradictions between the available conveniences of a high-technology culture and the movement's goals of self-reliant labor. He analyzes their ambivalent attitudes toward technology-hoes and shovels versus mini-hydroelectric systems, wood stoves versus microwave ovens, and so on. After examining the experiences of the back-to-the-country people who live on the margins of a post-industrial society, Jacob creates a clearer appreciation of the preconditions necessary to translate the idea of sustainable living into concrete action on a society-wide scale. While New Pioneers describes an important social movement, it also shows how far a group of highly motivated individuals and families can go, by themselves, in breaking away from the prevailing consumer culture. The dilemmas, frustrations, adaptations, and triumphs of these neo-homesteaders offer valuable insights to anyone contemplating a move back to the land.

Since the 1960s, hundreds of thousands of urban North Americans have given up their city or suburban homes to move "back to the land". New Pioneers is the first comprehensive study of these back-to-the-landers. From more than 1,300 survey responses, interviews, and in-depth case studies, at both the regional and national levels, of representative back-to-the-landers, Jacob analyzes their values, use of labor on their acreages, and their predisposition toward environmental activism. After examining the experiences of the back-to-the-country people who live on the margins of a postindustrial society, Jacob creates a clearer appreciation of the preconditions necessary to translate the idea of sustainable living into concrete action on a societywide scale. While New Pioneers describes an important social movement, it also shows how far a group of highly motivated individuals and families can go, by themselves, in breaking away from the prevailing consumer culture. The dilemmas, frustrations, adaptations, and triumphs of these neo-homesteaders offer valuable insights to anyone contemplating a move "back to the land".