The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication and can avoid simple misunderstandings that jeopardize multimillion dollar deals. According to business travel industry forecasts, international travel is expected to increase in 2006 and beyond, reflecting the confluence of trends that are driving businesses of all sizes to penetrate new markets, enter into strategic alliances, improve productivity, and tap into talent and expertise around the world, wherever these resources may be found. Whether you are preparing for a long-term overseas assignment, or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction that can set the stage for profitable long-term relationships. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift-giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.

Martin (business, University of Mississippi) and Chaney (management, University of Memphis) explain the national customs of America's major trading partners that can affect individual business relationships. Separate chapters discuss greetings, gift giving, gestures, dress and appearance, cultural attitudes, dining and tipping customs, conversational manners, and oral and written communication. The writing style is casual and intended for the business traveler.
Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Martin (business, University of Mississippi) and Chaney (management, University of Memphis) explain the national customs of America's major trading partners that can affect individual business relationships. Separate chapters discuss greetings, gift giving, gestures, dress and appearance, cultural attitudes, dining and tipping customs, conversational manners, and oral and written communication. The writing style is casual and intended for the business traveler. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Written for people traveling on business or pleasure, students, government and military personnel, Global Business Etiquette offers a resource for understanding the dynamics of cross-cultural communication and etiquette. The book is designed to help business travelers successfully navigate the subtle interactions that can set the stage for profitable long-term relationships. Some of the topics covered include non-verbal gestures, proper dress, and gift-giving customs. There are many anecdotes that make it an easy read.Reinforced Plastics/Reinforced Plastics Weekly

Dr. Martin and Dr. Chaney have captured the essential basics of conducting global business in Global Business Etiquette: A Guide to International Communication and Customs. Their clear and concise style of writing makes the research details easy to understand and comprehend. This book is a good reference to keep in the traveler's briefcase or on the global executive's desk.Dottie Byers Managing Director International Professional Relations, Inc.

Martin and Chaney have written prolifically on interpersonal communication and have trained professionals on business communication, ethics, and cross-cultural etiquette. In this new book, which extends the literature on cross-cultural competence and communication, they contend that meaning is culturally constructed and advise travelers to learn about a host culture before departing for a destination. Their practical volume provides key information about culture, etiquette, and customs around the world, comparing topics across ten major countries that trade with the US. Nine chapters guide the reader on a range of subjects, including preparation for travel, cultural attitudes and behavior, gestures and nonverbal communications, dining and tipping, oral and written communication, and development and maintenance of cross-cultural relationships. The book also discusses less common topics such as taboos, casual business attire, flowers for gift giving, and religious and civilian holidays. For country-specific information, URLs are provided. Concepts are illustrated with examples from the relevant literature. Summaries at the end of each chapter are categorized by country for comparative ease. The "Notes" section contains full references. An excellent resource for expatriates and travelers to other countries for business or personal reasons. Highly recommended. All collections.Choice

Global Business Etiquette should be every international businessperson's guide to not making faux pas around the world. It gives tips on the United States' top ten trading partners as well as numerous etiquette examples from other countries. Being able to negotiate your way through the etiquette patterns of another country when you are communicating can make or break a deal. This book is a must read for the novice and the expert.Jim Barksdale Former CEO, Netscape

Martin and Chaney explain the national customs of America's major trading partners that can affect individual business relationships. Separate chapters discuss greetings, gift giving, gestures, dress and appearance, cultural attitudes, dining and tipping customs, conversational manners, and oral and written communication. The writing style is casual and intended for the business traveler.Reference &Research Book News

This book can be effectively integrated into undergraduate and graduate business, human resources, and public administration coursework....[p]rovide in-depth knowledge, proven techniques, and extensive practical advice for conducting business globally....The Notes can be used by librarians and information professionals to effectively develop and build their own international business collections.Journal of Business &Finance Librarianship

The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication and can avoid simple misunderstandings that jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.

From Toronto to Thailand--a comprehensive guide to mastering the customs and nuances of cross-cultural business communication.

JEANETTE S. MARTIN is Associate Professor at the University of Mississippi, School of Business. She has served as associate editor of the Journal of Business Communication, and is the recipient of several national awards, and the author of dozens of articles, book chapters, and conference presentations on intercultural business communication, education, emotional and cultural intelligence, and management information systems. She is coauthor, with Lillian H. Chaney, of the textbook, Intercultural Business Communication.LILLIAN H. CHANEY is Distinguished Professor of Office Management and Professor of Management at the University of Memphis. She is the author of over 100 articles and presentations, with a specialty in intercultural business communication, and has received many teaching and research awards in the field. She has conducted training programs on communication, international and U.S. corporate etiquette and business ethics for international corporations, educational institutions, and government agencies. She is coauthor, with William Bonner, of Communicating Effectively in an Information Age, and with Jeanette S. Martin, of the textbook, Intercultural Business Communication.

Preface and Acknowledgments

Travel Customs and Tips

Language, Greetings, Introductions, and Business Cards

Socializing

Gestures and Other Nonverbal Communicators

Dress and Appearance

Cultural Attitudes and Behaviors

Dining and Tipping Customs

Conversational Customs and Manners

Oral and Written Communication Customs and Etiquette

Notes

Index