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Powell's Q&A, Q&A | June 29, 2009

All posts by Janna Cawrse Esarey Powell's Q&A: Janna Cawrse Esarey

0 comments By Janna Cawrse Esarey

"I fell in love with Crosby, Stills, and Nash's song 'Southern Cross' when I was fifteen. By the time I got to college, 'I'm going to sail around the world someday' was sort of my pickup line." Continue »

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    The Motion of the Ocean: 1 Small Boat, 2 Average Lovers, and a Woman's Search for the Meaning of Wife

    Janna Cawrse Esarey
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This title in other formats:

Web Design for Roi: Turning Browsers Into Buyers & Prospects Into Leads

by Lance Loveday

Web Design for Roi: Turning Browsers Into Buyers & Prospects Into Leads Cover

Synopses & Reviews

Publisher Comments:

Your web site is a business—design it like one.

Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!

Review:

"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."

--  Bryan Eisenberg, bestselling author of Call to Action

"Filled with practical design tips proven to increase conversion rates and improve your online results."

-- Jeff Hackett, SVP, Online Sales, Wachovia

"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."

-- Janin Kompor, Director of Marketing, Decimal, Inc.

Synopsis:

< div id="SUM_display"> This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. < /div> < hr align="left" color="#cccccc" noshade="noshade" size="1" width="100%">
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Product Details

ISBN:
9780321489821
Subtitle:
Turning Browsers Into Buyers & Prospects Into Leads
Author:
Loveday, Lance
Author:
Niehaus, Sandra
Publisher:
New Riders Publishing
Subject:
Internet - Web Site Design
Subject:
Design
Subject:
Web sites
Subject:
Web - Page Design
Subject:
Web sites -- Design.
Subject:
Web site development
Copyright:
2008
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
October 2007
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
196
Dimensions:
9.04x7.56x.38 in. .95 lbs.
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