"We're now hip-deep, if not drowning, in the 'experience economy.' Here's the smartest book I've read so far that can actually help get your brand to higher ground, fast. And it's written by people who not only drew the map, but blazed these trails in the first place.""

-Brian Collins, Executive Creative Director, Ogilvy and Mather Worldwide Brand Integration Group

"This delightfully clear book is intended to help companies connect real people by placing meaning at the center of a company's "culture of innovation." With wit, intelligence, and humor, Making Meaning is about as far as one can get from the rapaciousness of soulless consumerism. Louis Cheskin must be smiling!"

-Brenda Laurel, Ph.D., Distinguished Engineer, Sun Microsystems

"A visionary, eye-opening book that tackles the critical emerging question: When everything is possible, what is necessary? Authored by top leaders in the field, it is a must-read for anyone looking towards the future, for it brilliantly illustrates one of the promising keys to business success."

-Marco Steinberg, Associate Professor, Harvard University, Graduate School of Design

"Turning the ordinary into meaningful is at the core of this innovative book about how to enrich customer experience through powerful insights. It analyses universal meaningful experiences derived from global research. The marketing strategist, the brand manager, the market researcher, the designer, and many others will find in these pages inspiration for actionable improvement of products and services.Making Meaning holds the secrets of powerful marketing. Thank you, Steve, Nathan, and Darrel, for bringing this book to life."

-Felipe Korzenny, Ph.D., Director of Graduate Studies, Communication; Director of the Center for Hispanic Marketing Communication, Florida State University

"Making Meaning is a 'whole brain' innovation process that makes a whole lot of sense."

-Brad Casper, President and Chief Executive Officer of The Dial Corporation

Steve Diller has more than 20 years of strategy and marketing consulting experience. He leads Cheskin’s Experience Design Studio and also drives Cheskin’s innovation practice. Diller’s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, LG and Weight Watchers. He has contributed to numerous books, including The Human-Computer Interaction Handbook, The Principles of Trust, and Newspaper Brand Development and has produced and directed several feature films.

 

Nathan Shedroff is one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his professional projects. Part designer, part entrepreneur, he provides strategic thinking and design consultation to companies seeking to provide their customers better experiences in a variety of media, including print, digital, online, and product design. He was twice nominated for a Chrysler Innovation in Design Award, as well as for a National Design Award. Nathan is the program chair of California College of the Art's groundbreaking MBA in Design Strategy. He is also the author of Experience Design I (New Riders).

 

Darrel Rhea is CEO of the innovation consulting firm, Cheskin and is considered to be one of the world’s most influential strategic design consultants. In addition to his work in executive coaching and training for international organizations, over the past 25 years his leverage of research for user-based design has influenced thousands of products, services and brands for the world’s leading companies. A frequent keynote speaker to business audiences around the globe, he is a leading advocate for customer-led innovation, design research, and design management practices. Rhea was featured in Malcolm Gladwell’s Blink, and won the Jay Doblin Design Award for his contributions to experience design.