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Check for Availabilityout of stock. Click on the button below to search for this title in other formats.  Business Communication Process & Pro 3RD Editionby Mary Ellen Guffey
Synopses & ReviewsPublisher Comments:Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. Book News Annotation:Using dozens of case examples throughout, Guffey (business English,
Los Angeles Pierce College) covers business communication at all
levels, including listening and nonverbal skills, collaboration,
meetings skills, presentations, and of course, business writing. The
units on business writing incorporate information on basic
correspondence such as e-mail, memos, letters, and sales messages, as
well as reports and proposals from research and planning to
organization and final presentation.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Review:The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen. Review:The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text. About the AuthorMary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market. Table of ContentsUNIT 1: COMMUNICATION FOUNDATIONS Chapter 1 Communicating at Work Chapter 2 Communicating in Small Groups and Teams Chapter 3 Workplace Listening and Nonverbal Communication Chapter 4 Communicating Across Cultures UNIT 2: THE WRITING PROCESS Chapter 5 Preparing to Write Business Messages Chapter 6 Organizing and Writing Business Messages Chapter 7 Revising Business Messages UNIT 3: BUSINESS CORRESPONDENCE Chapter 8 Routine E-Mail Messages and Memos Chapter 9 Routine Letters and Goodwill Messages Chapter 10 Persuasive and Sales Messages Chapter 11 Negative Messages UNIT 4: REPORTS AND PROPOSALS Chapter 12 Preparing to Write Business Reports Chapter 13 Organizing and Writing Routine Business Reports Chapter 14 Proposals and Formal Reports UNIT 5: PRESENTATIONS Chapter 15 Speaking Skills Chapter 16 Employment Communication
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