Small Business Management 12TH Edition

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM contains tools for creating a business plan, including templates, supporting articles, and video clips. The authors teach at Baylor University.
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Previous editions of Small Business Management have helped guide generations of users into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used book in its field! The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures. Previous users praise edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the firstedition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he served as an instructor for more than 35 years. He was honored as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in Marketing Research and Consumer Behavior. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. He began co-authoring SMALL BUSINESS MANAGEMENT in its sixth edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later recognized as Alumnus of the Year. He earned a B.B.A. degree from The University of Texas at Austin with a major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and partner in a small business consulting firm until his death in 2007.J. William Petty is Professor of Finance and the W. W. Caruth Chairholder in Entrepreneurship at Baylor University and the Executive Director of the Baylor Angel Network. He has taught at Virginia Tech University and Texas Tech University and served as Dean of the Business School at Abilene Christian University. He has been designated a Master Teacher at Baylor and was named the National Entrepreneurship Teacher of the Year in 2008 by the Acton Foundation for Excellence in Entrepreneurship. He has served as co-editor for the Journal of Financial Research and as editor of the Journal of Entrepreneurial and Small Business Finance. Dr. Petty has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks--FINANCIAL MANAGEMENT and FOUNDATIONS OF FINANCE as well as a value-based management text. He holds a Ph.D. and an M.B.A. from The University of Texas at Austin and a B.S. from Abilene Christian University. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies and has served as the audit chair for a publicly traded energy firm.

PART 1: ENTREPRENEURSHIP AND SMALL BUSINESS. 1. The Winning Hand of Entrepreneurship. PART 2: ENTREPRENEURIAL STRATEGY. 2. Strategies that Capture Opportunities. 3. E-Business Opportunities. 4. Global Opportunities. PART 3: PURSUING NEW VENTURE OPPORTUNITIES. 5. Buyout and Startup. 6. Franchising. 7. The Family Business. PART 4: THE NEW VENTURE BUSINESS PLAN. 8. The Role of the Business Plan. 9. Developing the Marketing Plan. 10. Selecting the Management Team and the Form of Organization. 11. Selecting the Location and Planning the Facilities. 12. Projecting Financial Requirements. 13. Finding Sources of Financing. 14. Exit Strategies. PART 5: SMALL BUSINESS MARKETING. 15. Product and Distribution Strategies. 16. Pricing and Credit Strategies. 17. Promotional Strategies. PART 6: SMALL BUSINESS MANAGEMENT. 18. Professional Management in the Growing Firm. 19. Managing Human Resources. 20. Quality Management and the Operations Process. 21. Social and Ethical Issues. PART 7. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM. 22. Evaluating Financial Performance. 23. Managing the Firm's Assets. 24. Risk and insurance. Epilogue: Visualizing the End: What's Next?