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More copies of this ISBN:Essentials of Business Communication With Infotracby Mary Ellen Guffey
Synopses & ReviewsPublisher Comments:This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace. Review:"I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book." Review:"ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work." Review:"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring." About the AuthorA dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for over 30 years. She is the author of several market-leading, internationally acclaimed textbooks in the field, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 5e, and ESSENTIALS OF BUSINESS COMMUNICATION, 7e. A teacher's teacher and leader in the field, Dr. Guffey acts as a partner and mentor to hundreds of business communication instructors across the country. Her workshops, seminars, newsletters, articles, teaching materials, and Websites help novice and veteran business communication instructors achieve effective results in their courses. Her online newsletters are read by thousands of instructors here and abroad. Table of ContentsUNIT 1: LAYING COMMUNICATION FOUNDATIONS. 1. Building Your Career Success with Communication Skills. UNIT 2: THE WRITING PROCESS. 2. Creating Business Messages. 3. Improving Writing Techniques. 4. Revising and Proofreading Business Messages. UNIT 3: CORRESPONDING AT WORK. 5. E-Mail and Memorandums. 6. Direct Letters and Goodwill Messages. 7. Persuasive Messages. 8. Negative Messages. UNIT 4: REPORTING WORKPLACE DATA. 9. Informal Reports. 10. Proposals and Formal Reports. UNIT 5: DEVELOPING SPEAKING AND TECHNOLOGY SKILLS. 11. Communicating in Person, in Meetings, by Telephone, and Digitally. 12. Making Effective and Professional Oral Presentations. UNIT 6: EMPLOYMENT COMMUNICATION. 13. The Job Search, Résumés, and Job Application Messages. 14. Employment Interviewing and Follow-Up Messages. Appendix A. Reference Guide to Document Formats. Appendix B. InSiteCorrection Symbols and Proofreading Marks. Appendix C. Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups.
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