Jeff and Rich Sloan are lifelong entrepreneurs who have created dozens of successful businesses and have guided and advised thousands of others through their nationally syndicated radio talk show, on their Web site, and in their weekly online newsletter. In StartupNation, the Sloan Brothers examines every aspect of smart entrepreneurship and help you create the business you've always dreamed of.

You'll learn about the dos and don'ts and the highs and lows of building your own business through the Sloan's in-the-trenches insights and the inspirational tales of over thirty other gutsy entrepreneurs. Among the stories you'll read about:

• The Sloans' own patented invention, the Battery Buddy®, which generated more than $1 million in royalties

• Lavetta Willis, who built Dada Footwear into a fashion brand that now produces sneakers worn by NBA basketball stars

• Tom Nardone, who created the booming ShopInPrivate.com, where people can order items they’re embarrassed to buy at the local drugstore.

StartupNation presents a master course in identifying a good idea, building the right kind of business around it, and avoiding the pitfalls that can derail you. If you’ve ever dreamed of pursuing your own business, StartupNation will be your most powerful resource.

"Unbelievable! At last, a business book composed not of anodyne observations and bromides, but one filled with concrete, rubber-meets-the-road tips that every entrepreneur should know. Save yourself years of wasted time, and millions of squandered VC dollars, and study this book." — Patrick M. Byrne Ph.D., CEO, Overstock.com

“So many business books today focus on how to start a business by raising venture capital and growing it in the Silicon Valley way. This book is for every man and woman across the USA who is interested in starting a business, and focuses on the fundamentals that are universal to all businesses – ranging from the local flower shop to a business that could grow into a future IPO blockbuster!” —Norm Brodsky, senior contributing editor, Inc. magazine

“The Sloan brothers are the rock stars of entrepreneurship!” – Michigan governor Jennifer M. Granholm

“Don’t pick up this book, unless you’re serious about starting a business. The Sloan brothers make it clear that ‘the time is now.’ These guys will get you totally fired up!” – Pat Croce, best-selling author of I Feel Great and You Will, Too! and Lead or Get Off the Pot!

“Okay, dreamers. No more excuses. The Sloan brothers have packaged up all of their street wisdom, folded in with dozens of inspiring stories about other successful entrepreneurs – so you can stop dreaming and start doing. The practical know-how you need to build a plan for your business is inside this book.” – Verne Harnish, CEO, Gazelles and Founder, Young Entrepreneurs Organization

STARTUPNATION examines every aspect of smart entrepreneurship, including figuring out your tolerance for risk, taking advantage of your skills and past accomplishments, and focusing on what you love to do.

The Sloans bring their lessons home through the stories of a wide variety of successful ventures, from their own patented invention, the Battery Buddy®, which generated more than $1 million in royalties; to other entrepreneurs’ dream businesses. Among them, Dada, a fashion brand that now produces the sneaker designs worn by L.A. Laker Karl Malone and other athletes; and the booming online business ShopInPrivate.com, where people can order the things they’re embarrassed to buy at their local drug stores.

STARTUPNATION presents a master course in taking a good idea, executing it well, and avoiding the mistakes that cause businesses to fail. It’s an indispensable road map to pursuing the dream of running your own show, enjoying the freedom, and reaping the profits.