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This title in other formats:The Big Switch: Rewiring the World, from Edison to Googleby Nicholas Carr
Synopses & ReviewsPublisher Comments:Future Shock for the Web-apps era.... Compulsively readable'"for nontechies, too. '"Fast CompanyBuilding on the success of his industry-shaking Does IT Matter?Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switchprovides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A'"Z guide to the companies leading this transformation. Review:Persuasive, well-researched, authoritative and convincing....He's reasonable in his conclusions and moderate in his extrapolations. This is an exceedingly good book. Review:Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age. Synopsis:In this lucid and compelling look at the new computer revolution and the coming transformation on the economy, Carr weaves together history, economics, and technology to explain why computing is changing--and what it means.
Synopsis:Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the World Wide Computer. New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation. Synopsis:"Future Shock for the Web-apps era....Compulsively readable—for nontechies, too."—Fast Company Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation. "Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age."—L. Gordon Crovitz, Wall Street Journal About the AuthorNicholas Carris the author of Does IT Matter?The former executive editor of the Harvard Business Review, he has written for the New York Times, the Financial Times, Wired, and other publications. He lives outside Boston, Massachusetts. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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