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The Big Switch: Rewiring the World, from Edison to Google

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The Big Switch: Rewiring the World, from Edison to Google Cover

 

Synopses & Reviews

Publisher Comments:

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it"s computing that"s turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing'"and what it means for all of us.

Synopsis:

"Future Shock for the Web-apps era.... Compulsively readable--for nontechies, too."--

Synopsis:

[#4 on Newsweek's "Fifty Books For Our Times":] You've heard of 'cloud computing,' but let's be honest, you really don't know what it means. Or why it's going to change everything.

Synopsis:

Building on the success of his industry-shaking Does IT Matter?Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switchprovides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A'"Z guide to the companies leading this transformation.

Synopsis:

Building on the success of his industry-shaking Nicholas Carr returns with , a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.

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About the Author

Nicholas Carris the author of Does IT Matter?The former executive editor of the Harvard Business Review, he has written for the New York Times, the Financial Times, Wired, and other publications. He lives outside Boston, Massachusetts.

Product Details

ISBN:
9780393333947
Subtitle:
Rewiring the World, from Edison to Google
Author:
Carr, Nicholas
Publisher:
W. W. Norton & Company
Subject:
Information Theory
Subject:
General
Subject:
General science
Subject:
History
Subject:
Communications-Information Theory
Copyright:
Publication Date:
20090119
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Pages:
304
Dimensions:
21.08 x 13.97 x 2.03 mm 0.24 kg

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Related Subjects

Computers and Internet » Computers Reference » Social Aspects » Human and Computer Interaction
Engineering » Communications » Information Theory
Engineering » Communications » Telephony
History and Social Science » Sociology » General
Reference » Science Reference » Sociology of Science
Science and Mathematics » Electricity » General Electronics
Science and Mathematics » History of Science » General
Science and Mathematics » History of Science » Technology

The Big Switch: Rewiring the World, from Edison to Google Used Trade Paper
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$7.95 In Stock
Product details 304 pages W. W. Norton & Company - English 9780393333947 Reviews:
"Synopsis" by , "Future Shock for the Web-apps era.... Compulsively readable--for nontechies, too."--
"Synopsis" by , [#4 on Newsweek's "Fifty Books For Our Times":] You've heard of 'cloud computing,' but let's be honest, you really don't know what it means. Or why it's going to change everything.
"Synopsis" by , Building on the success of his industry-shaking Does IT Matter?Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switchprovides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A'"Z guide to the companies leading this transformation.

"Synopsis" by , Building on the success of his industry-shaking Nicholas Carr returns with , a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.
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