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Original Essays | November 9, 2009

Jesse Bullington: IMG Abash'd the Devil Stood

0 comments By Jesse Bullington

I don't believe in evil. It's a word I use, certainly, because words are shortcuts and we all take the short way round from time to time, but that's... Continue »
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    The Sad Tale of the Brothers Grossbart

    Jesse Bullington
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Internal Marketing: Directions for Management

by Richard J. Varey

Internal Marketing: Directions for Management Cover

Synopses & Reviews

Publisher Comments:

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource in current state-of-the-art research and conceptual development in internal marketing. Comprised of new theoretical and empirical work, this book also features case studies covering a wide range of sector and industry applications. Key themes and issues explored are the social model of marketing; human resource management perspective; marketing and service management; quality management; organizational development; corporate identity, image, and reputation; and corporate communication.
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Product Details

ISBN:
9780415213172
Subtitle:
Directions for Management
Editor:
Varey, Richard J.
Editor:
Lewis, Barbara R.
Editor:
Varey, Richard J.
Editor:
Lewis, Barbara R.
Publisher:
Routledge
Subject:
Marketing - General
Subject:
Marketing
Subject:
Management
Subject:
Advertising & Promotion
Subject:
Entrepreneurship
Subject:
Marketing -- Management.
Subject:
Marketing channels
Publication Date:
October 2000
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
952x654x119 143
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