Fully updated and revised, this second edition of An Introduction to Television Studies offers comprehensive coverage like no other introductory text. Not only does it provide students with a useful framework of understanding key concepts and the main approaches to television studies - including audience research, television history and broadcasting policy, and the analytical study of individual programmes - but it is also a useful teaching tool with chapters that link to module structures.

New features of the second edition include:

• new and updated case studies discussing advertisements such as the Guinness 'Surfer' ad, approaches to news reporting and television scheduling
• a glossary of key terms
• terms and ideas defined in margins
• suggestions for further reading at the end of each chapter.

Key ideas, definitions and a glossary of theoretical perspectives make this an ideal text and study aid for students. Teachers will benefit from the updated case studies and discussions of contemporary programmes, such as Big Brother and Wife Swap, to engage their students with the subject.

In this comprehensive textbook, newly updated for its second edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.

Features for the second edition include:

• a glossary of key terms
• key terms defined in margins
• suggestions for further reading at the end of each chapter
• activities for use in class or as assignments
• new and updated case studies discussing advertisements such as the Guinness 'Surfer' ad, approaches to news reporting, television scheduling, and programmes such as Big Brother and Wife Swap.

Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television and genre, television production, postmodern television, television realities, television representation, television you can't see, shaping audiences, television in everyday life.