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Original Essays | November 5, 2009
By John Buntin
For more than 60 years, Los Angeles's origins, its underbelly, and (yes) its blondes have fueled the imagination of writers and directors from...
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Economics- General |
Other titles in the Hagley Perspectives on Business and Culture series:
- Beauty and Business: Commerce, Gender, and Culture in Modern America
- Beauty and Business: Commerce, Gender, and Culture in Modern America
- Boys and Their Toys: Masculinity, Class and Technology in America
- Boys and Their Toys?: Masculinity, Technology, and Class in America
- Food Chains: From Farmyard to Shopping Cart
- Food Nations: Selling Taste in Consumer Societies
- Food Nations: Selling Taste in Consumer Societies
- Producing Fashion: Commerce, Culture, and Consumers
- Producing Fashion: Commerce, Culture, and Consumers
- Sound in the Age of Mechanical Reproduction
- The Business of Tourism: Place, Faith, and History
- The Business of Tourism: Place, Faith, and History
- Commodifying Everything: Relationships of the Market
- Industrializing Organisms: Introducing Evolutionary History
- Industrializing Organisms: Introducing Evolutionary History
- The Technological Fix: Visions, Trials, and Solutions
- The Technological Fix: Visions, Trials, and Solutions
Hagley Perspectives on Business and Culture #04: Commodifying Everything: Relationships of the Market
by Susan Strasser
Synopses & Reviews "Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified.
This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
Product Details
- ISBN:
- 9780415935913
- Subtitle:
- Relationships of the Market
- Editor:
- Strasser, Susan
- Editor:
- Strasser, Susan
- Publisher:
- Routledge
- Location:
- New York
- Subject:
- History
- Subject:
- Commercial products
- Subject:
- Relationship marketing
- Subject:
- Consumption
- Subject:
- Economics - Macroeconomics
- Subject:
- Economics - General
- Subject:
- Commercial products -- History.
- Subject:
- Consumption (Economics) -- History.
- Edition Description:
- Includes bibliographical references and index.
- Series:
- Hagley Perspectives on Business and Culture
- Series Volume:
- 04
- Publication Date:
- May 2003
- Binding:
- Paperback
- Language:
- English
- Illustrations:
- Yes
- Pages:
- 298
- Dimensions:
- 8.90x6.58x.66 in. .90 lbs.
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