Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways.

Over the past five years, Hal Sirkin, Jim Hemerling and Arindam Bhattacharya of the prestigious Boston Consulting Group have completed an exhaustive study of more than 3,000 companies operating in the new emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe. Sirkin, Hemerling and Bhattacharya believe that these companies that seem obscure today will be the GMs, Monsantos, Apples, Proctor and Gambles and Toyotas of the future.

Sooner than we think, we will either end up working for these foreign-based companies or, even worse, have to compete with them. Globality will describe how these new companies have come to power, and how, in the West, we will have to step up our game if we are to compete with these new, lean, hungry businesses.

"In this bold, well-reasoned book, financial consultants Sirkin, Hemerling and Bhattacharya introduce their concept of 'globality,' the next stage of globalization. Following the hundreds of emerging-market companies that have benefited from the migration of production to their lower-cost shores, the authors assert that the flow of opportunity is now changing; it is developing into the equivalent of a corporate tsunami that could threaten the existence of some of the most established companies in the developed world. The emerging companies in India, China and Mexico have absorbed and applied lessons from their outsourcing experiences and are in a position to challenge the very companies they first partnered with. The authors explore the strategic changes companies in developed nations must make to meet this new reality. Vibrant case studies enliven this book, which will appeal to businesspeople and those simply trying to understand why the world of business is suddenly so different. (June 11)" Publishers Weekly (Copyright Reed Business Information, Inc.)

The authors' exhaustive study of more than 3,000 companies in China, India, Brazil, Mexico, Russia, and Eastern Europe reveals how these new companies have come to power, and how the West will have to step up its game to compete.