shopping cart
Call us: 800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Original Essays | June 22, 2009

All posts by Bethany Moreton Culture War on Aisle 5? Wal-Mart, Evangelicals, and "Extreme Capitalism"

0 comments By Bethany Moreton

"In the 'culture wars' narrative of the Republican ascendancy, this slippage represents the greatest con in recent history: while you rush to defend marriage or protect the unborn, please pay no attention to the financier behind the curtain." Continue »

  1. $19.56 Sale Hardcover add to wish list

    To Serve God and Wal-Mart: The Making of Christian Free Enterprise

    Bethany Moreton
Ships free on qualified orders.
$13.00
List price: $19.95
HARDCOVER, USED
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
4 Local Warehouse Business- Marketing
Click here to hide store locations


More copies of this ISBN:

This title in other formats:

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Selling the Invisible: A Field Guide to Modern Marketing Cover

Synopses & Reviews

Publisher Comments:

In the first major book on service marketing, Harry Beckwith, a pioneer in this area, provides quick, practical strategies to improve the bottom line in any business by perceiving and fulfilling a client's every need.--Harvey Mackay.

Synopsis:

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
back to top
back to top

Product Details

ISBN:
9780446520942
Subtitle:
A Field Guide to Modern Marketing
Author:
Beckwith, Harry
Publisher:
Warner Books
Location:
New York :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Industries
Subject:
Advertising & Promotion
Subject:
Service industries
Subject:
Service industries -- Marketing.
Copyright:
1997
Edition Description:
Includes bibliographical references p. 246-250.
Series Volume:
1737-7
Publication Date:
January 1997
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
7.83x5.33x.95 in. .72 lbs.
back to top

Other books you might like

  1. $10.95 Used Trade Paper add to wish list

    The E Myth Revisited: Why most small business don't work and what to do about it 2ND Edition

    Michael E Gerber
  2. $9.00 Used Trade Paper add to wish list

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    Al Ries
  3. $10.95 Used Trade Paper add to wish list

    Influence the Psychology of Persuasion Revised Edition

    Robert B. Cialdini
  4. $5.00 Used Hardcover add to wish list

    Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership

    Kenneth Blanchard
  5. $5.95 Used Trade Paper add to wish list

    The Lexus and the Olive Tree

    Thomas L. Friedman
  6. $4.95 Used Trade Paper add to wish list

    Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom

    Robert Kiyosaki
back to top

Related Aisles

  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.