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More copies of this ISBN:This title in other formats:The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Timesby Robert Frank
Synopses & ReviewsPublisher Comments:How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alone cannot explain the choices we make, Robert Frank, a leading proponent of the emerging field of behavioral economics, suggests that context shapes every decision and that consistent human foibles matterno matter how much economists wish to ignore them. With all of the wit, style, and insight of The Economic Naturalist, Frank turns his gimlet eye to large-scale policy decisions about regulation, tax policy, and health care, and to our personal decisions about paying for food and gasoline and even to how we choose to love. In our current anxious economic climate, The Economic Naturalists Guide to Washington, Wall Street, and Why Timmy Needs a Range Rover for Christmass fascinating and revealing insights have more bearing on our pocketbooks, policies, and personal happiness than ever. Synopsis:The New York Times columnist and author of The Economic Naturalist, Robert Frank returns to show how behavioral economics can illuminate some of the most important issues of our times Synopsis:Ask a dozen talking heads about how the economy works and what course of action we should take and you'll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions--both the personal ones about what to buy and how to spend but also those national ones that have been capturing the headlines? Robert H. Frank, (a.k.a. the Economic Naturalist) has been illustrating those principles longer and more clearly than anyone else. In The Economic Naturalist's Field Guide, he reveals how they play out in Washington, on Wall Street, and in our own lives, covering everything from tax policy to financial investment to everyday decisions about saving and spending. In today's uncertain economic climate, The Economic Naturalist's Field Guide's insights have more bearing on our pocketbooks, policies, and personal happiness than ever. About the AuthorRobert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management and a regular economics columnist for the New York Times. His previous books include Falling Behind, The Winner-Take-All Society, Luxury Fever, and Principles of Economics (with Ben Bernanke). Frank’s many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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