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More copies of this ISBN:This title in other formats:The Story Factor: Secrets of Influence from the Art of Storytellingby Annette Simmons
Synopses & ReviewsPublisher Comments:The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues. Synopsis:A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business
About the Author Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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