The complete guide to producing entertainment for every event

Helpful strategies and tools for giving the client top-shelf thrills!

From assessing the client’s need for entertainment at an event to hiring the talent and coordinating the nuts-and-bolts production details, Event Entertainment and Production equips event planners with the tools they need to efficiently produce and manage the right entertainment for any event. Along with an insightful overview of how entertainment fits into an event, discussions cover how entertainment differs between association, corporate, and not-for-profit events. Event managers and professionals get an insider’s look at the real-life events business from interviews with entertainers and event producers, as well as mini-case studies from the author’s experiences.

Complete with "what-to-do" checklists, this hands-on resource offers helpful guidelines on how to:

• Design, plan, and produce entertainment
• Work within a budget
• Limit risks associated with entertainment
• Work with performers and such production support areas as sound, lighting, and more

The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

From assessing the client's need for entertainment at an event to hiring the talent to the nuts and bolts production of the entertainment, The Complete Guide to Event Entertainment and Production provides the event planner with the tools they need to efficiently produce and manage the entertainment aspect of an event.

MARK SONDER, MM, CSEP, is founder and CEO of Mark Sonder Productions, a leader in providing headline entertainment and production services for special events. Recognized as an industry expert, he is a highly sought after speaker and is on the faculty of The George Washington University.

Foreword.

Preface.

Acknowledgments.

PART I: THE ENTERTAINMENT AND EVENT PRODUCTION INDUSTRY.

Chapter 1. The Entertainment Economy: Big Business!

Chapter 2. Global Opportunities for Event Entertainment and Production.

Chapter 3. Becoming a Leader in the Event Entertainment and Production Fields.

Chapter 4. Opportunities for Future Growth and Development.

PART II: RESEARCHING, DESIGNING, PLANNING PRODUCTION, AND EVENT ENTERTAINMENT.

Chapter 5. How to Research the Needs and Resources for Your Event.

Chapter 6. Managing the Creative Process.

Chapter 7. Strategic Planning for Event Production and Entertainment.

Chapter 8. Financial Planning and Management: How to Measure the Return on Event Entertainment (ROEE).

PART III: COORDINATING EVENT ENTERTAINMENT AND PRODUCTION.

Chapter 9. Selecting and Contracting Event Production and Entertainment Vendors.

Chapter 10. Entertainment Management Companies, Agents, Managers, and Headline Entertainment.

Chapter 11. Monitoring Production and Entertainment to Ensure Continuous Quality.

Chapter 12. Reducing Risk: Assessment, Intervention, and Control.

Chapter 13. Music Licensing.

PART IV: BEST PRACTICES AND CREATIVE EVENT ENTERTAINMENT AND PRODUCTION STRATEGIES.

Chapter 14. Best Practices in Event Entertainment and Production.

Chapter 15. The Standard Aspects of Multimedia Production.

Chapter 16. The Future of Event Production and Entertainment.

Finale.

Appendix 1: Organizations and Associations.

Appendix 2: References.

Appendix 3: Internet Sites.

Appendix 4: Software.

Appendix 5: Sample Contracts.

Appendix 6: Performing Rights Organization's Licenses.

Appendix 7: Technical Production Documents.

Glossary.

Index.