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Counterfeiting Exposed: Protecting Your Brand and Customers

by David M. Hopkins

Counterfeiting Exposed: Protecting Your Brand and Customers Cover

ISBN13: 9780471269908
ISBN10: 0471269905
All Product Details

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Synopses & Reviews

Publisher Comments:

A clear and compelling guide to the complex world of counterfeiting

This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.

David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues.

Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.

Synopsis:

Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.

Synopsis:

Praise for Counterfeiting EXPOSED ' This book is the bible on anticounterfeiting. It is everything a company or individual needs to enlighten and protect themselves from this ever-increasing crime.' --Frank W. Abagnale author of Catch Me If You Can and The Art of the Steal ' This book tells you absolutely everything you need to know about the trade in fakes and what to do about it --and then adds a bit more. It is immensely detailed, thoroughly researched, and well set out. Above all, it is readable and the ideas and information flow in an appropriately structured way. My copy will get dog-eared very quickly.' --John Anderson Chairman, The Global Anti-Counterfeiting Group

Table of Contents

If you can make it, they can fake it — Creating and protecting brands — Branded and luxury goods — Counterfeit pharmaceuticals — There, it's just like new : counterfeit replacement parts & consumables — Copyright and digital products — The economic consequences of counterfeiting — The social consequences of counterfeiting — Organizing to address the problem — Utilizing a private investigator — Legal remedies — Anti-counterfeiting technology solutions — What governments and multilateral institution can (and can't) do.

Product Details

ISBN:
9780471269908
Subtitle:
Protecting Your Brand and Customers
Foreword:
Lowe, Peter
Author:
Hopkins, David M.
Author:
Kontnik, Lewis T.
Author:
Turnage, Mark T.
Publisher:
John Wiley & Sons
Location:
Hoboken, N.J.
Subject:
Leadership
Subject:
Corporate Finance
Subject:
Brand name products
Subject:
Consumer protection
Subject:
Forgery
Subject:
Counterfeits and counterfeiting
Subject:
International - General
Subject:
Consumer protection -- United States.
Subject:
Brand name products -- United States.
Series Volume:
107-645
Publication Date:
April 2003
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
336
Dimensions:
9.28x6.23x1.08 in. 1.44 lbs.

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