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Contributors | November 10, 2009

Zachary Lazar: IMG Evening's Empire

0 comments By Zachary Lazar

Without knowing it, I'd always had two unspoken arrangements with the world. The first was that I would not trouble it with unpleasant conversation... Continue »
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    Evening's Empire: The Story of My Father's Murder

    Zachary Lazar
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Marketing Management: Text and Cases

Marketing Management: Text and Cases Cover

Synopses & Reviews

Synopsis:

This popular and comprehensive book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management. Cases integrated throughout the text provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope.

Synopsis:

All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh Edition

* Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business.

* The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters.

* New Applying. to and Integrating. with sections highlight topical marketing and business areas.

* 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment..

* Internet coverage is integrated throughout the book.

* Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases.

* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Synopsis:

* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
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Product Details

ISBN:
9780471332381
Subtitle:
Text and Cases
Other:
Dalrymple
Author:
Parsons, Leonard J.
Author:
Dalrymple, Douglas J.
Author:
Dalrymple, Douglas J.
Publisher:
John Wiley & Sons
Location:
New York
Subject:
Marketing - General
Subject:
Marketing
Subject:
Management
Subject:
Management - General
Edition Number:
7
Edition Description:
Includes bibliographical references and index.
Publication Date:
January 2000
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
720
Dimensions:
10.31x8.31x1.28 in. 3.16 lbs.
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