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Digital Creativity: Techniques for Digital Media and the Internet

by Bruce Wands

Digital Creativity: Techniques for Digital Media and the Internet Cover

ISBN13: 9780471390572
ISBN10: 0471390577
Condition: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

"Digital Design" ist ein praktischer Leitfaden für Design-Studenten und Designer in der Praxis. Vom modernen Designer wird nicht nur erwartet, dass er die traditionellen Designmethoden beherrscht, sondern auch, dass er fit ist im Bereich Neue Medien. Dieser Band verbindet technische Erläuterungen und kreative Techniken. Behandelt werden u.a. Typographie, 2D- und 3D-Animation sowie Audio- und Videoproblematik. Darüber hinaus wird erläutert, wie man kreative und technische Aspekte erfolgreich miteinander in Einklang bringt, ohne dabei Designkonzepte zu opfern. Enthalten sind zahlreiche Fallstudien sowie Interviews mit Designern, die ihre Arbeiten in allen Einzelheiten erläutern, damit der kreative Prozess für Design-Studenten und -Experten transparent und nachvollziehbar wird. Mit Kapitelzusammenfassungen und Übungsaufgaben. Die begleitende Website enthält Übungen, Dozententipps sowie eine aktualisierte Liste zu Referenzliteratur und anderen Websites, die für Designer von Interesse sind. Ideal als Vorlesungsbegleiter oder auch zum Selbststudium geeignet.

Book News Annotation:

Wands, who teaches computer art in the School of Visual Arts in New York City, presents a guide to the principles of graphic design as well as to the technical aspects of digital and electronic media. Covering both commercial and fine art, the book provides an overview of the production process and outlines specific techniques for various media, including Web design, video, audio, and animation (both 2D and 3D). Illustrations are plentiful, including 32 pages of color prints.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Review:

'\"...good advice...overall this is a good overview of media technology for graphic designers...\" (Computer Bulletin, September 2002)'

Synopsis:

Master the technical skills, creative techniques, and principles of digital design

At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.

Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation.

This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design.

* Special features include:

* Interviews with successful digital designers

* Hundreds of illustrations

* End-of-chapter learning exercises

* An information-packed companion Web site

* Coverage of software/hardware issues

Table of Contents

'Preface.

Acknowledgments.

The History of Digital Media.

The Basics of Digital Media.

Creativity.

The Production Pipleline.

Design and Typography.

Web Design and Production.

Digital Photography.

Video Production.

Audio.

2D Animation: Traditional into Digital.

3D Animation.

Professional Issues.

About the Author.

Index.'

Product Details

ISBN:
9780471390572
Subtitle:
Techniques for Digital Media and the Internet
Author:
Wands, Bruce
Publisher:
John Wiley & Sons
Location:
New York
Subject:
General
Subject:
Computer Graphics - General
Subject:
Design
Subject:
Internet - Web Site Design
Subject:
Web sites
Subject:
Multimedia systems
Subject:
Computer animation
Subject:
Interactive multimedia
Subject:
Computer graphics
Subject:
Digital Media - Video & Animation
Subject:
Web sites -- Design.
Copyright:
Edition Description:
Includes bibliographical references and index.
Series Volume:
no. 36
Publication Date:
January 2002
Binding:
Paper Textbook
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Yes
Pages:
368
Dimensions:
9.10x7.46x.72 in. 1.47 lbs.

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