High marks for THREE CLICKS AWAY

"Three Clicks Away contains critical information for both new and experienced web managers. Topics as far ranging as creating an effective strategy, staffing, organizing projects, launching an e-commerce site, and managing for growth and scale are all covered intelligently and accurately. This book should be read by any manager whose business relies on the Internet."-Jonathan Seelig, Vice President of Strategy and Corporate Development and cofounder, Akamai Technologies

"Impressive. There are so many books out there that try to speak intelligently on the new economy and how the Internet is changing traditional business, but few are as comprehensive as Three Clicks Away."-Ronald Lamprecht, Manager, Business Development, CNBC.com

"I found this to be an interesting, authentic, and enjoyable account of the way ebusiness gets done."-Damian Manning, Vice President, Digital Media, The MTVi Group

Drapkin, founder of a business technology and e-commerce consultancy, shows how to develop an e-commerce strategy, revamp an organization to support e-commerce initiatives, and manage multidisciplinary projects. He describes how powerful web companies operate and what their people do, and explores different types of e-commerce business models and guidelines for moving businesses to the Web. He tells how to avoid common staffing mistakes and get the most from employees, and how to manage growth and build organizational structures. Includes real-world examples from well-known businesses.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

On the Web, you should never be more than 3 clicks away from the information you need

3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

Includes bibliographical references (p. 205-212) and index.

MICHAEL DRAPKIN is the founder and Principal of Drapkin Technology Corp., a business technology and e-commerce consultancy with clients that include Reader's Digest, Banker's Trust, United Parcel Service, IBM, and Mt. Sinai Hospital, among others. Drapkin has previously published two books.

JON LOWY is Director of Internet Architecture for Deutsche Bank's online investment banking division, eGCI, which is charged with developing online trading and research systems for retail and institutional clients on a worldwide basis. Prior to this position, he was Chief eCommerce Architect for Gateway. Lowy is a founder and the architect of Softwax.com, a web-based peer-to-peer system that allows communities of users to share files safely and conveniently.

DANIEL MAROVITZ is the Director of Internet Strategy for Deutsche Bank. Prior to joining Deutsche Bank, Marovitz held positions at Dow Jones and Gateway. He worked directly with the president of Gateway to establish the company's website and intranet. Marovitz also worked for iVillage as their vice president of commerce.

Foreword.

Introduction.

STRATEGY.

Formulating an Online Strategy.

Understanding the Web Landscape.

Advertising on the Web.

ORGANIZATION.

Staffing.

Web Roles.

Starting a Start-Up.

Growing Your E-Commerce Organization.

Outside Resources.

PROJECT MANAGEMENT.

Project Organization.

Specification.

Development to Launch and Beyond.

Notes.

Glossary.

Index.

About the Authors.