'New laws and regulations, engendered by the scandals of the early part of the twenty-first century, are dramatically changing corporate governance, as well as the relationships between the corporate boards affected and their investors. Evolving and sophisticated technologies have opened innovative avenues of communications between investors and those who advise them. Financial institutions serving corporations and investors must now function with updated configurations and newly revised regulatory strictures that have helped to reorganize rules of the capital markets for the better. The demands that corporations and the financial community are faced with today call for a fresh look using the improved skills and transformed traditional investor relations techniques needed to better compete in today\'s volatile and competitive capital markets.

In Competing for Capital, using a marketing-driven approach to investor relations in the twenty-first century, author Bruce Marcus addresses this new environment by providing readers with the information and insights they need to:

• Competitively project, to both investors and their advisors, the significant advantages of investing in a company in today\'s economic environment
• Realistically function in the realm of this century\'s laws and changing regulatory controls
• Effectively use updated techniques and trends in continuing to communicate effectively with investors and the financial community
• Understand the complicated new dynamics of today\'s competitive capital markets

Since Competing for Capital was first published in 1975, there is virtually no area of investor relations that hasn\'t changed, and the competition for investment capital has become keener. Currently, competition for an investor\'s dollar has become so acute, and the regulations so different, that it requires an entirely fresh view of long-standing investor relations practice. This book addresses the updates in recently passed laws and regulations, including Sarbanes-Oxley, and delineates the significant changes that have occurred over the past years within both corporations and the financial community in respect to investors and contemporary investor relations practices.

From new configurations of financial institutions and companies to the changing attitudes of, and toward, investors, Competing for Capital offers readers a contemporary view of the dynamic and vital world of investor relations, essential to better informing investors and to help corporations to better compete in the capital markets. '

In this guide for both new and experienced practitioners, consultant Marcus describes his marketing-driven approach to managing investor relations. This updated version of the classic 1975 text takes into account the increasing competition for investor dollars as well as recent changes in laws and regulations dealing with disclosure and accountability. Marcus is the author of more than a dozen books on investor relations, marketing, and related topics.
Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)

Praise for Competing for Capital

An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory.

--Michael W. Robinson

Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD

More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession.

--June Filingeri

President of Comm-Partners LLC, Investor Relations Consultant, and Educator

Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies.

--Robert C. Roeper

Managing Director, VIMAC Ventures, LLC

As the song lyrics go, 'everything old is new again, ' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike.Competing for Capital shows them the way.

--Donna L. Brooks, Esq.

Partner, Shipman & Goodwin, LLP

Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style.

--Dixie Watterson

IR consultant, Communica Partners

Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization.

--Mark Kollar

Managing Director, Cubitt Jacobs & Prosek

Praise for Competing for Capital

"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible—and makes clear the path to victory."

—Michael W. Robinson

Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD

"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession."

—June Filingeri

President of Comm-Partners LLC, Investor Relations Consultant, and Educator

"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies."

—Robert C. Roeper

Managing Director, VIMAC Ventures, LLC

"As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way."

—Donna L. Brooks, Esq.

Partner, Shipman &Goodwin, LLP

"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR—all in Bruce Marcus's easy-reading style."

—Dixie Watterson

IR consultant, Communica Partners

"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization."

—Mark Kollar

Managing Director, Cubitt Jacobs &Prosek

The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relation practices. "Competing for Capital"addresses this new environment by providing readers with the information they need on critical issues such as-new laws and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s. These topics require a reevaluation of traditional investor relation techniques, and "Competing for Capital"offers straightforward and accessible solutions to these problems.

'BRUCE W. MARCUS, a pioneer in investor relations and a consultant serving some of the nation\'s largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation\'s largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter (www.marcusletter.com). As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core (Wiley). His e-mail address is marcus@marcusletter.com. '

'Acknowledgments.

Preface.

Chapter 1. Strategic Factors in a New Environment: The Coming of Sarbanes-Oxley and The Brave New World.

Chapter 2. The New Investor and What Influences the Investment Decision: This Ain\'t Your Father\'s House No More.

Chapter 3. Regulation: Rules of Disclosure; The SEC and Sarbanes-Oxley.

Chapter 4. The Street: A Funny Thing Happened On The Way To Unbridled Wealth.

Chapter 5. Working with the Financial Community: Let Me Tell You About Our Company.

Chapter 6. Analysis and Analysts: What Do Analysts Really Want (Besides A Crystal Ball)?

Chapter 7. Dealing with the Business and Financial Media: On And Off The Record To Get It Right.

Chapter 8. The Future of Investor Relations: If We Don\'t Know Where We\'re Going, How Do We Know How To Get There?

Index.

About the Author. \n

'