Asian Business Wisdom Lessons from the Region's Best and Brightest Business Leaders "A compelling profile of the CEOs behind some of today's most successful Asian businesses. Asian Business Wisdom reveals the secrets behind their success and provides insights into succeeding not only in business, but in life." Guy Kawasaki CEO, Garage.com Author, Rules for Revolutionaries "Dinna Dayao has produced an inspirational compilation of both corporate and life philosophies from some of Asia's top business leaders. From the vision and dynamism which created the success of Asia's best known multinationals, through business models which lead to their success, to up-to-date lessons learned in the recent economic crisis, this is a comprehensive and in-depth review. From the fresh Business school graduate to the seasoned senior executive, Dayao provides a thoughtful and information-packed guide to managing-not just in our region but in the global environment which awaits us in the new millenium." Peter Bennett Managing Director Bennett Associates Ltd, Hong Kong "Successful business leaders have always been a good think tank for us to tap into for insights and inspiration. Dinna Dayao has put together in Asian Business Wisdom the best of the region's top business minds in the business arena. Great ideas selected with a deft hand. A really enjoyable read." Jeff Zhou Editor Chief Executive China "Asian Business Wisdom offers us a look into the hearts and minds of some of Asia's leading entrepreneurs and business builders. Despite the differences in age and cultures, common traits emerge from their business philosophies." Guillermo Luz Executive Director, Makati Business Club Managing Director, The Knowledge Institute

Die aktualisierte Paperback-Ausgabe der erfolgreichen gebundenen Version. Vermittelt werden die Grundlagen für den Geschäftserfolg in Asien. Anhand einer Reihe von Auszügen aus Schriften und Reden führender CEOs, werden aktuelle Themen behandelt, wie z.B. Unternehmertum, Unternehmenskultur, Geschäftsbeziehungen zu China, Sales- und Marketing-Strategien und Erfolgsrezepte. Jeder Artikel enthält Informationen zu Leben und Geschäftserfolgen der jeweiligen Unternehmerpersönlichkeit; seine Geschäftsphilosophie und Ideen erläutert jeder CEO selbst. Mit einer Liste von Online Informationsquellen zu verwandten Artikeln und Unternehmen.

Acknowledgments.

Preface.

MANAGEMENT PHILOSOPHIES.

A Passion for Success: Kazuo Inamori, DDI Corporation.

Managing by Detached Involvement: Jagdish Parikh, Lemuir Group of Companies.

The Mission of Enterprise: Konosuke Matsushita, Matsushita Electric.

Between the Transient and the Enduring: Jaime Augusto Zobel de Ayala II, Ayala Corporation.

Rules for Revolutionaries: Guy Kawasaki, Garage.com.

Reengineering Your Life: Chung Po-Yang, DHL International Ltd.

INSTILLING CORPORATE CULTURE.

McKinsey's Value Chain: Rajat Gupta, McKinsey &Company.

The Acer Way: Stan Shih, Acer Group.

The SGV Story: Values and the Human Factor: Washington SyCip, The SGV Group.

Team on Fire: Sony's Innovation Culture: Nobuyuki Idei, Sony Corporation.

Treating "Big Business Syndrome": Kazuma Tateisi, Omron Corporation.

Power to the People: Kumar Mangalan Birla, The Aditya Birla Group.

Applying Business Rigor to a Humanitarian Mission: Sadako Ogata, UN High Commissioner for Refugees.

THE ENTREPRENEURIAL SPIRIT.

Japanese-Style Entrepreneurship: Masayoshi Son, Softbank Corporation.

Starting Up in High Gear: Vinod Khosla, Kleiner Perkins Caufield &Byers.

Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style: Victor Fung, Li &Fung.

Lessons from a Master Entrepreneur: William Heinecke, The Minor Group.

Creating a Poverty-Free World: Muhammad Yunus, Grameen Bank.

TOUCH BUSINESS CHALLENGES.

Piloting a High Flier: Cheong Choong Kong, Singapore Airlines.

Birthing a "Bricks and Clicks" Business: Francis Yeoh, YTL Corporation.

Chinese Family Values in Transition: David K. P. Li, Bank of East Asia Ltd.

Coping in the Complex China Market: Edward Tse, Booz-Allen &Hamilton.

Managing a Truly International Bank: The HSBC Approach to Globalization: John Bond, HSBC Holdings Plc.

Ba ("Shared Space"): A Place for Managing Knowledge: Yotaro Kobayashi, Fuji Xerox Co., Ltd.

Rx for Sick--and Healthy--Companies: Michael Teng, West Pharmaceutical Services Singapore.

MARKETING AND CUSTOMER SERVICE STRATEGIES.

The Seven Deadly Sins of Service Management: Peter Lau, Giodano International Ltd.

Making Quality Service a Way of Life: Deepak S. Parekh, Housing Development Finance Corporation.

Marketing in East Asia: The Fallacies and the Realities: Ralph Kugler, Latin American Business Group, Unilever.

Debunking the Myths of Advertising: Emily Abrera, McCann-Erikson Philippines.

Winning the Customer's Heart, Mind, and Stomach: Robert Kuan, Chowking Food Corporation.

Track Consumer's Need and Fulfill Them Quickly!: Keki Dadiseth, Hindustan Lever Limited.

Index.