Over the past two decades, survey research has evolved significantly. Survey Methodologydescribes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

"…it should find an audience everywhere surveys are being conducted." (Technometrics, May 2005)

Acknowledgements.

Chapter 1. An Introduction to Survey Methodology.

Chapter 2. Inference and Error in Surveys.

Chapter 3. Target Populations, Sampling Frames, and Coverage Error.

Chapter 4. Sample Design and Sampling Error.

Chapter 5. Methods of Data Collection.

Chapter 6. Nonresponse in Sample Surveys.

Chapter 7. Questions and Answers in Surveys.

Chapter 8. Evaluating Survey Questions.

Chapter 9. Survey Interviewing.

Chapter 10. Postcollection Processing of Survey Data.

Chapter 11. Principles and Practices Related to Scientific Integrity.

Chapter 12. FAQs About Survey Methodology.

References.

Index.