The book features:   

• The “eternal truths” of SEO ­
• Important search engine concepts
• Strategies for setting SEO goals and getting buy-in throughout a company
• A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts
• Tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness
• Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent
• Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective 
• Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
• Perspective on today’s hot SEO trends
• Habits for effectively monitoring trends, your competition, and your SEO results
• A companion web site with related downloads, forums, and additional resources.

Based on extensive reader feedback, enhancements to the Second Edition include: 

• Expanded strategy for small businesses
• Expanded blog optimization
• New tips and strategies for maximizing social media optimization
• Expanded information on video and image search
• Expanded local search information
• The latest information on the major search engines and newly available keyword research tools
• New case studies featuring small businesses
• New materials for the web designer seeking to offer SEO services

A Step-by-Step Guide

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Editionoffers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

• Cut through the trendy jargon to find the "Eternal Truths" of SEO

• Discover the right keywords using the latest research tools and your own gut check

• Get to know your stats and the free stat-collector, Google Analytics

• Optimize your site for search engines and your site visitors so you can be found, then make the sale

• Use the social web to help you reach your business goals, even if you're not a social networking butterfly

You'll also find:

• Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

• Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives

• Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day

"This book offers a systematic, commonsense approach to the art and science of SEO."

—Chris Sherman,SearchEngineWatch.com

"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."

—P.J. Fusco,ClickZ Magazinecolumnist

"The practical and realistic emphasis on business-oriented needs makes the book a great reference."

—Joe Dolson,inter:digital strategies

"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."

—Harvey Ramer,marketing designer and blogger, Design Delineations

Gradiva Couzinhas been working in search marketing since its early days in 1998. Since then, she has improved the search presence of organizations ranging from small businesses working on a shoestring to Fortune 500 companies. Her SEO strategy creates win-win solutions by improving the match between searchers and websites. With a history as a civil engineer and experience in website and database development, Gradiva enjoys the technical side of SEO and loves to facilitate communication between techie and non-techie types. She is also an accomplished artist, painting oil portraits on commission. Gradiva lives and works in San Francisco’s Bernal Heights with her husband and two small children.

1. Clarify Your Goals.

2. Customize Your Approach.

3. Eternal Truths of SEO.

Part II. Strategy.

5. Get Your Team on Board.

6. Your One-Month Prep: Baseline and Keywords.

Part III. Your Seo Plan.

7. Month One: Kick It into Gear.

8. Month Two: Establish the Habit.

9. Month Three: It's a Way of Life.

10. Extra Credit and Guilt-free Slacking.