Best-selling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps student see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Second Edition leads students through the research process from start to finish. Organized to match the research process, the text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors' avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities.

Best-selling statistics author, Fredrick J. Gravetter and co-author Lori-Ann B. Forzano have written a new text for research methods that helps the student see how interesting and exciting experimental and non-experimental research can be. With an inviting and conversational writing style, this text is organized to lead students through the research process from start to finish. RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, First Edition opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach guides students through the research process, emphasizing the decisions researchers must make at each stage of the process. The authors' avoid a 'cookbook' presentation of facts by linking terminology with applied concepts; their "lecture in a book" approach makes the text accessible to students by emphasizing discussion and explanation of topics.

Frederick J. Gravetter is best-selling author of ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, Fourth Edition; and the recently published RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES (co-authored with Lori Forzano). He is also the co-author of the

1. Introduction, Acquiring Knowledge, and the Scientific Method. 2. Research Ideas. 3. Defining and Measuring Variables. 4. Ethics in Research. 5. Selecting Research Participants. 6. Research Strategies and Validity. 7. The Experimental Research Strategy. 8. Experimental Designs: Between-Subjects Designs. 9. Experimental Designs: Within-Subjects Designs. 10. Non-Experimental and Quasi-Experimental Strategies: Nonequivalent Group, Pre-Post, and Developmental Designs. 11. Factorial Designs. 12. Correlatiional Research Strategy. 13. Descriptive Research Strategy. 14. Single-Subject Experimental Designs. 15. Statistical Evaluation of Data. 16. Writing an APA Style Research Report. Appendix A: Random Number Table and Instructions. Appendix B: Statistics Demonstrations and Statistical Tables. Appendix C: SPSS Instructions. Glossary. References. Index.