A crisis, say Ruff and Aziz (both of The Aziz Corporation, a communications consulting company), is any situation, real or rumored, which can focus negative attention on a company internally, before the media, or before key audiences such as consumers or politicians. Crisis management is therefore a crucial part of any public relations practice. Noting that many crises are not sudden, they describe the four stages of crisis management: preparation, notification, communications management, and recovery. Of crucial importance to them is the identification and categorization of different audiences and the tailoring of messages in response. Distributed by Ashgate.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)