Media organizations should take note of Twitter's power to quickly reach their target consumers. --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009

This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.

Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in a innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.

This book will help you: Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it.

If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.

About the authors:

Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

This practical, full-color guide explains how to make the most of Twitter and how to use this new technology to track news, stay connected to friends and family, or market a business.

Twitter is the wildly popular micromessaging service that lets you stay connected to friends and family, meet new people, track news, market your company and much more. It's the Swiss Army Knife of web applications, and it does it all with messages that are no more than 140 characters. But despite its flexibility, Twitter is tough to figure out. Effective Twitter guides readers with simple explanations and examples to help all levels of users understand the service. Experienced users get new ideas and advice on the best tools to make the most of Twitter. A special chapter covers best practices for businesses on Twitter. Online social networking services are booming, and, according to estimates of the number of users, Facebook, MySpace, and Twitter comprise the top three. Books about Twitter have just begun to appear, but the topic is already a hot commodity. General titl

This colorful book is a clear, friendly guide with plenty of illustrations to help people get comfortable using Twitter — and then get the most out of it. The highly-popular Twitter micro-blogging service represents an evolution in Internet participation. With no more than 140 characters per message, users can stay connected to friends and family, meet new people, track news, market their company, and more. But despite its flexibility, Twitter can be difficult to learn. "The Twitter Book" guides readers with simple explanations and examples to help new users understand the service.

Media organizations should take note of Twitter's power to quickly reach their target consumers. — Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 Why is Twitter so popular? How can you get involved? And, most importantly, how can it benefit you or your business? The Twitter Book answers those questions and more, in a fun, full-color format that's packed with helpful examples and clear explanations that won't tangle you up in technical jargon. Twitter represents an evolution in Internet participation. With a maximum of 140 characters per message, it's easy to stay connected to friends and family, meet new people, track news, and market your company. However, despite its flexibility, Twitter can be somewhat difficult to figure out — The Twitter Book provides a clear, user-friendly introduction. Co-written by Tim O'Reilly, CEO of O'Reilly Media, and one of Twitter's most-followed thought leaders, with more than over 250,000 followers, this practical guide will help you: Get comfortable using Twitter, whether you're a new user or already have some experience with it Learn all aspects of this service quickly, with full-color illustrations on every spread Make the most of Twitter, with advice and ideas for using the best third-party tools Determine how Twitter can help your business, with a special chapter on viral marketing If you're new to the Web 2.0 phenomenon, and want to know exactly what Twitter is and what micro-blogging can do for you, this is the authoritative guide you're looking for.