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More copies of this ISBNThis title in other editionseBook editionsBacardi and the Long Fight for Cuba: The Biography of a Causeby Tom Gjelten
Synopses & ReviewsPublisher Comments:A unique history of Cuba, captured in the life and times of the famous rum dynasty The Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the Bacardi family has held fast to its Cuban identity, even in exile from the country for whose freedom they once fought. Now National Public Radio correspondent Tom Gjelten tells the dramatic story of one family, its business, and its nation, a 150-year tale with the sweep and power of an epic. The Bacardi clan--patriots and bon vivants, entrepreneurs and intellectuals--provided an example of business and civic leadership in its homeland for nearly a century. From the fight for Cuban independence from Spain in the 1860s to the rise of Fidel Castro and beyond, there is no chapter in Cuban history in which the Bacardis have not played a role. In chronicling the saga of this remarkable family and the company that bears its name, Tom Gjelten describes the intersection of business and power, family and politics, community and exile. Review:"The commonplace view of Cuba's prerevolutionary business establishment as a corrupt kleptocracy is revised in this intriguing history of the Bacardi rum company and its involvement in Cuban politics. NPR correspondent Gjelten (Sarajevo Daily) paints the 146-year-old distiller, once an icon of Cuban industry, as a model corporate citizen — efficient, innovative, socially responsible and union-tolerant. Its leaders were pillars of nationalist politics, he contends: company president Emilio Bacardi was a leader of Cuba's rebellion against Spain, and in the 1950s CEO Jos Bosch helped fund Castro's insurrection. (After Castro nationalized Bacardi's Cuban holdings, Bosch started funding anti-Castro exiles.) Bacardi's image as Cuban-nationalism-in-a-bottle becomes farcical when the company, now a multinational behemoth, fights an absurd court battle with Cuba's state rum company over the 'Havana Club' trademark. But Gjelten's account of a liberal, progressive Cuban business clan complicates and enriches the conventional picture of a society torn between right and left dictatorships. (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.) Synopsis:This unique history of Cuba is captured in the life and times of the famous rum dynasty. In chronicling the saga of the remarkable Bacardi family, Gjelten describes the intersection of business and power, family and politics, community and exile. b&w photo inserts.
About the AuthorTom Gjelten is a veteran correspondent for NPR on international issues, and a regular panelist on the PBS program Washington Week. His reporting from Sarajevo won him a George Polk Award for excellence in radio reporting. He is the author of Sarajevo Daily: A City and Its Newspaper Under Siege. What Our Readers Are SayingAdd a comment for a chance to win!Average customer rating based on 1 comment:
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