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More copies of this ISBN:Why We Buy: The Science of Shoppingby Paco Underhill
Synopses & ReviewsPublisher Comments:If you walk in the door at CompUSA thinking you're going to buy a Canon, and walk out with an Okidata, something has happened in the store; it's that "something" that urban geographer and retail anthropologist Paco Underhill has made his life's work. Why We Buy, the culmination of fifteen years of meticulous research and observation, reveals not only the fascinating findings of Underhill's studies, but offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes. In a riveting read for anyone who's ever shopped for anything — or tried to sell anything — Underhill explains why men who take jeans into the fitting room are more than twice as likely to buy them than women who do the same; how men are learning to shop like women; how working women have altered supermarket layouts; why the Internet will never replace the shopping mall; what the "butt-brush factor" is; and much more. Review:"[A] testament to the nobility, the courage — yes, even the heroism — of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves." Patricia T. O'Conner, The New York Times Book Review Review:"[Underhill's] dissection of the retail industry finds much to criticize, but the book also dignifies shopping as a central focus of human activity....A strong portrait of consumers as the most efficient arbiters of what to sell and how to sell it." Kirkus Reviews Review:"[F]ascinating....Intriguing for both lovers and haters of the game of visual stimulation." Barbara Jacobs, Booklist Review:"What Underhill offers in this delightful and engrossing book is a primer in the science of shopping....The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations." Erica Marcus, Newsday Review:"The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller." Craig Ryan, The Oregonian Synopsis:A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer loyalty. About the AuthorWith clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek, and lectures widely. He is based in New York City. Table of ContentsI. INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1. A Science Is Born 2. What Retailers Don't Know II. WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone 4. You Need Hands 5. How to Read a Sign 6. Shoppers Move Like People 7. Dynamic III. MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man 9. What Women Want 10. If You Can Read This You're Too Young 11. Kids IV. SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING 12. The Sensual Shopper 13. The Big Three 14. Time, Real and Perceived 15. Cash/Wrap Blues 16. Magic Acts 17. In Cyberspace, No One Can Hear You Shop 18. The Self-Exam 19. Final Thoughts Acknowledgments Index What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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