A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.

In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits — vision, passion, instinct, and agility — that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone — whether a virgin entrepreneur or a corporate manager — who wants to walk in step with today's business innovators.

• Tap into your natural talents and focus on what you can control

• Build a fanatical customer base and create great buzz

• Engage employees and encourage them to break the rules

• Kick butt in business and still have a life

With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.

FOREWORD by Richard Branson

I. INTRODUCTION
The New Rules of Business
Rebels Rule with Courage and Authenticity

II. FEELING EIGHTEEN YEARS OLD AGAIN AND ACTING LIKE IT
1. Getting in Touch with Your "Inner Rebel"
Are You a Rebel?
Finding Your Glass Slipper
Business Rebel Hall of Fame Profile: Richard Branson
Thinking of Your Life as a Novel
Reconnecting with Your Childhood Passions
How You Bucked the Norm: An Exercise
How to Create Your Own Personal Mission Statement
Learning from Your Job History
The Frustrations Table: How to Bring About Personal Change
2. What It Takes to Be a Rebel
Putting Your Whole Body into It
Eyes Represent Vision
Heart Represents Passion
How to Make Sure You're Not a Jerk
Gut Represents Instincts
Feet Represent Agility
Business Rebel Hall of Fame Profile: Steve Jobs
The Thirty-two Traits of Successful Rebels: How to Identify Your Own Unique Imprint
Form Good Habits and Become Their Slave
How to Use Your Past to Guide Your Future
3. What Do You Stand For?
Your Conviction Oven
Integrating Your Values into the Workplace
How to Create a Values Inventory for Your Company
Business Rebel Hall of Fame Profile: Anita Roddick
Creating Your Company's Core Values
Identifying Misalignments in Your Company
Core Values Create Company Value
Finding Meaning in What You Do

III. CREATING A REBEL REVOLUTION: THE FOUR TRAITS OF GROUNDBREAKING LEADERS AND COMPANIES
4. Birthing a Rebel Company
Chip's Story
Business Rebel Hall of Fame Profile: Nick Graham
How to Write a Foolproof Business Plan
How to Create Your Own Business Model
The Ten Questions Any Entrepreneur Should Ask Himself Before Getting into a New Business
5. Communicating Your Vision
The Visual Vision
How to Create Your Own Visual Icon
The Verbal Vision
Business Rebel Hall of Fame Profile: Howard Schultz
The Aspirational Vision
6. Creating a Passionate Culture
How to Figure Out Your Employees' Priorities
Creating a King or Queen of Corporate Culture
Developing Your Own Cultural Program
Business Rebel Hall of Fame Profile: Herb Kelleher
7. Building Corporate Instinct
Open-Book Management
The "Hunch Knack" Wins the Game
Using Dashboards to Spread the Message
Business Rebel Hall of Fame Profile: Michael Dell
Leaders Are Learners Who Teach
How to Create a Smart Company
Creating Your Own Corporate University
The Importance of Sharing Knowledge
8. Promoting Fast Footwork: The Agile Company
Inspiring Innovation in Your People
Creating a Fast and Flexible Company
Getting People to Embrace Change
How Rebel Companies Make Whoopee
How to Create Change
Business Rebel Hall of Fame Profile: Dee Hock
Seven Tips for Improving Your Company's Agility

IV. BECOMING A MAGNET FOR GOOD PEOPLE
9. Recruiting and Coaching Rebels
Creating the Right Mix: Identifying Your Recruitment Needs
Hiring Tips for the Harried Rebel
How to Become the Boss You Always Wished You'd Had
How to Interview Your Potential Employer
Business Rebel Hall of Fame Profile: John (Jack) Welch, Jr.
Inspiring Heroic Performance
10. Collaborating with Young Talent
Business Rebel Hall of Fame Profile: Master P (Percy Miller)
Boomers Versus Xers
Learning to Xercise
How to Create a Joint Commitment
11. Managing Diversity Like a Potluck
Diversity Goes Beneath the Skin
Creating a Diversity Audit
Creating a Work Climate Survey
Business Rebel Hall of Fame Profile: Oprah Winfrey
Diversity Is Created One Person at a Time
One Last Story

V. BUILDING A REBEL REPUTATION IN THE WORLD
12. Customer Service: Employees as Entrepreneurs
Empowering Extraordinary Service
Appreciating Your Frontline Service Personnel
How Your Staff Can Calculate the Lifetime Value of a Customer
Determining Your Customers' Moments of Truth
Business Rebel Hall of Fame Profile: George Zimmer
Engaging Your Customers in the Service Strategy
Treat 'em Like Royalty — You'll Be Rewarded with Loyalty
Seven Tips That Will Make Your Company a Service Leader
13. Creating Brand, Building Buzz
Making an Emotional Connection with Your Customers
Permission Marketing: Getting the Green Light from Your Customers
Viral Marketing: Turning Your Customers into Foot Soldiers
Buzz: The Collision of Culture and Commerce
The Power of the Media — Both Old and New
Business Rebel Hall of Fame Profile: Ian Schrager
How to Write a Killer Press Release
Get Busy Buzzing

VI. THE RISKS OF BEING A REBEL
14. The Most Common Challenges Facing Rebel Companies
A Tool for Understanding Your "Company DNA"
The Ten Perils of Rebel Companies
Business Rebel Hall of Fame Profile: Martha Stewart
How to Get Rich Quick
15. Being a Rebel in a Big Company
The History of Heretics
Getting Rid of Fear
Developing a Sponsor
Business Rebel Hall of Fame Profile: Charles Schwab
How Big Companies Can Encourage Rebels
Thinking Like a Venture Capitalist
How to Make Big Feel Small
Five Tips for Inviting Rebel Behavior to the Corporate Boardroom
16. Rebel Without a Pause
Are You on the Path to Burnout?
How to Avert Burnout in Your Company
"My Life Is My Message"
How to Succeed in Business Without Really Frying
Business Rebel Hall of Fame Profile: Ted Turner
My Cure for Burnout

WORK CLIMATE SURVEY (Sample)

REBELS' RESULTS AND RELATIONSHIPS GRID PRESCRIPTIONS

BIBLIOGRAPHY

INDEX