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More copies of this ISBN:Marketing Placesby Philip Kotler
About the AuthorPhilip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the "Best Business School" for six years in Business Week's survey of U.S. business schools. It is also rated as the "Best Business School for the Teaching of Marketing." Professor Kotler has significantly contributed to Kellog's success through his many years of research and teaching there. He received his Master's Degree at the University of Chicago and his Doctorate at MIT, both in economics. Professor Kotler did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Professor Kotler is the author of Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide. He is author or co-author of numerous other books including: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations. He has published over one hundred articles in leading journals, several of which have received best-article awards. In 1985 Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award." He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey and also received the 1978 AMA "Paul Converse Award," honoring his original contribution to marketing. The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence." In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." IBM, General Electric, AT&T, Honeywell, Bank of America, and Merck are amongst the companies Professor Kotler has consulted for in the areas of marketing strategy and planning, marketing organization and international marketing. He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. Currently he is also a Member of the Board of Governors of the School of the Art Institute of Chicago and received honorary doctoral degrees from the University of Zurich, Athens University of Economics and Business, DePaul University, and the Catholic University of Santo Domingo. Professor Kotler's extensive travels throughout Europe, Asia and South America, advising and lecturing to many companies continues to expand the scope and depth of his programs, enhancing them with an accurate global perspective. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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