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Interviews | July 4, 2009

All posts by Jill Owens Powells.com Interview: Luis Alberto Urrea

2 comments By Jill Owens

Luis Alberto Urrea is a poet, novelist, journalist, and essayist who has been writing about the relationship between the United States and Mexico,... Continue »

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More copies of this ISBN:

Persuasion Handbook

by James (edt) Dillard

Persuasion Handbook Cover

ISBN13: 9780761920069
ISBN10: 0761920064
Condition: Standard
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Synopses & Reviews

Publisher Comments:

The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

Book News Annotation:

While acknowledging their debt to the millennia of work done in the field of rhetoric, the contributors embrace the communication-science perspective on persuasion that arose about 50 years ago. Themselves scholars and practitioners of communications science and related fields, they consider topics that progress from the more rapid and individualistic to slower and more intertwined with social factors: basic issues, theories of persuasion, affect and persuasion, message features, contexts, persuasion campaigns, and media.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

Synopsis:

While acknowledging their debt to the millennia of work done in the field of rhetoric, the contributors embrace the communication-science perspective on persuasion that arose about 50 years ago. Themselves scholars and practitioners of communications science and related fields, they consider topics

Synopsis:

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges. Features: Balanced coverage of issues of enduring interest as well as those that are currently flourishing in the field Chapter-by-chapter syntheses of prior research with a look to the future of persuasion research A comprehensive review and evaluation of issues relating to persuasion, with approaches to persuasion that vary in focus from micro to macro

Synopsis:

The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. The Handbook covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners.
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Product Details

ISBN:
9780761920069
Subtitle:
Developments in Theory and Practice
Editor:
Dillard, James P.
Editor:
Dillard, James P.
Editor:
Pfau, Michael
Editor:
Pfau, Michael William
Editor:
Pfau, Michael
Publisher:
Sage Publications (CA)
Location:
Thousand Oaks, CA
Subject:
General
Subject:
Leadership
Subject:
Communication
Subject:
Interpersonal Relations
Subject:
Persuasion (psychology)
Subject:
Social Psychology
Subject:
Persuasion (rhetoric)
Subject:
Persuasion.
Subject:
Business Communication - General
Subject:
Persuasion (Psychology) -- Social aspects.
Edition Description:
Includes bibliographical references and indexes.
Abridged:
Y
Series Volume:
no. 15.
Publication Date:
July 2002
Binding:
Hardcover
Language:
English
Pages:
896
Dimensions:
10.40x7.00x1.97 in. 3.83 lbs.
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