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Original Essays | June 22, 2009

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"In the 'culture wars' narrative of the Republican ascendancy, this slippage represents the greatest con in recent history: while you rush to defend marriage or protect the unborn, please pay no attention to the financier behind the curtain." Continue »
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Call to Action: Secret Formulas to Improve Online Results

by Bryan Eisenberg

Call to Action: Secret Formulas to Improve Online Results Cover

Synopses & Reviews

Publisher Comments:

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience in the trenches.

Synopsis:

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience in the trenches.

Synopsis:

Within these pages, "New York Times" bestselling authors Bryan and Jeffrey Eisenberg walk readers through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value.

Product Details

ISBN:
9780785219651
Subtitle:
Secret Formulas to Improve Online Results
Author:
Eisenberg, Bryan
With:
Davis, Lisa T.
Author:
Davis, Lisa T.
Author:
Eisenberg, Jeffrey
Publisher:
Nelson Business
Subject:
General
Subject:
Internet marketing
Subject:
Internet advertising
Subject:
Business Communication - General
Publication Date:
October 2006
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
262
Dimensions:
8.98x7.08x.83 in. 1.12 lbs.

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