Since it was first published in 1988, Fundraising for Social Changehas become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth editionoffers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

"Kim is a legend and pioneer in fundraising for nonprofits of all sizes and types. She provides practical and timeless advice on myriad topics. Her book should be on the shelf of every development director."

—Pam Williams, director of development, The Marin Humane Society

"This is my grassroots fundraising 'bible.' I refer to it when preparing for a new fundraising campaign and tell others to read it when they're feeling overwhelmed. I know I would be lost if I didn't have this book in my fundraising library."

—Rona Fernandez, development director, Californians for Justice

"Fundraising for Social Change brings Kim into the nonprofit organizations on a daily basis with the principles and practical tools needed for a successful long-term fundraising program."

—Lorraine Sato Tamaribuchi, foundation officer for Maui County, Hawai'i Community Foundation

Since it was first published in 1988, Fundraising for Social Changehas become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

Fundraising for Social Change provides organizations that have budgets of less than $1 million (including much less than that) with the information they need to establish, maintain and expand a successful community-based fundraising program.

Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Kim Kleinis widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all fifty states and twenty-one countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $2,000,000 on how to build a broad base of individual donors. She began her fundraising career while studying to be a Methodist minister and working in one of the first domestic violence programs in California, La Casa de las Madres, in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organizations working for social change. Klein founded the Grassroots Fundraising Journalin 1981 and is the author of Fundraising for the Long Haul, Fundraising in Times of Crisis, and Ask and You Shall Receive. She also edited Raise More Money: The Best of the Grassroots Fundraising Journalwith her partner, Stephanie Roth. She lives in Berkeley, California.

Preface to the Fifth Edition.

Acknowledgments.

The Author.

Introduction.

PART ONE: Fundraising Framework.

1 Philanthropy in America.

2 Principles of Fundraising.

3 Matching Fundraising Strategies with Financial Needs.

4 Creating a Case Statement.

5 The Board of Directors.

PART TWO: Strategies for Acquiring and Keeping Donors.

6 Getting Comfortable with Asking for Money.

7 The Logistics of Personal Solicitation.

8 Understanding Special Events.

9 Making the Most of Special Events.

10 Using Direct Mail.

11 The Logistics of Direct Mail.

12 Fundraising by Telephone.

13 Using the Internet.

14 Establishing Voluntary Fees for Service.

15 Door-to-Door Canvassing.

16 Opportunistic Fundraising.

17 Writing Thank You Notes.

PART THREE: Strategies for Upgrading Donors.

18 Building Major Gifts Programs.

19 Setting Up and Maintaining Pledge Programs.

20 Segmenting Donor Lists to Build Loyalty.

21 Considering Legacy Giving.

22 Setting Up an Endowment.

PART FOUR: Fundraising Campaigns.

23 Launching Major Gifts Campaigns.

24 Understanding Capital Campaigns.

25 Developing Endowment Campaigns.

26 Conducting Feasibility Studies.

PART FIVE: Fundraising Management.

27 The Fundraising Office.

28 Managing Your Information.

29 Managing Your Time.

30 Keeping Records.

31 Managing Volunteers.

PART SIX: You, the Fundraiser.

32 Hiring a Development Director.

33 Hiring a Consultant, Coach, Mentor, or Trainer.

34 Making Fundraising Your Career.

35 Dealing with Anxiety.

36 Working with Your Executive Director.

37 The Ethics of Fundraising.

PART SEVEN: Budgeting and Planning.

38 Developing a Budget.

39 Creating a Fundraising Plan.

40 What to Do in Case of Financial Trouble.

PART EIGHT: Special Circumstances.

41 Raising Money in Rural Communities.

42 Fundraising for a Coalition.

43 When Everyone Is a Volunteer.

44 Being Brand New and Starting Out Right.

45 The Perennial Question of Clean and Dirty Money.

RESOURCES.

A. A Potpourri of Special Events.

B. Variations on the Mail Appeal Package.

C. Donor Bill of Rights.

D. AFP Code of Ethical Principles and Standards of Professional Practice.

E. For Further Information.

F. Foundation Center Cooperating Collections Network.

Index.