Berger (emeritus, communications, San Francisco State U.) examines the phenomenon of ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives. Coverage includes such topics as cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, the consolidation of the industry, and the exploitation of cruise ship workers. Written in accessible, jargon-free language, the text is suitable for both scholars and interested general readers.
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In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the compulsion to cruise, consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more.

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