For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.

 

When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.

By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a companys success.

 

Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

The authors, founders of a marketing consulting firm, explain how to build a company's best customers into loyal and influential evangelists for the company. They outline six basic tenets for creating customer evangelists, consisting of gathering customer feedback, sharing knowledge, building word-of-mouth networks, creating community, and focusing on making the world a better place. Case histories are presented on companies such as Krispy Kreme Doughnuts and Southwest Airlines.
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Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.

For the first time in paperback, a revised edition of the book that launched the term customer evangelism and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.

When customers are truly thrilled about their experience with a product or service, they become outspoken evangelists for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.

By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success.

Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

Customer evangelism : a manifesto — When customers believe — Customer plus-delta : understanding the love — Napsterize your knowledge : give to receive — Build the buzz : spreading the word — Create community : bringing customers together — Bite-size chunks : from sampling to evangelism — Create a cause : when business is good — Hot marketing now : Krispy Kreme Doughnuts — The high-flying solutionman : SolutionPeople — The history lessons of O'Reilly's wars : O'Reilly & Associates — The new mavericks of marketing : the Dallas Mavericks — A bear market for retailing : build-a-Bear Workshop — A cause, not just an airline : Southwest Airlines — The billion-dollar cause : IBM — Customer evangelism workshop.