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Powell's Q&A, Q&A | June 21, 2009

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"As a husband who often lies to his wife, or tries to (small stuff, nothing scandalous — believe me), I can tell you first-hand that no married man I know can lie effectively to his wife" Continue »

  1. $17.50 Sale Hardcover add to wish list

    Tomato Rhapsody: A Fable of Love, Lust, and Forbidden Fruit

    Adam Schell
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Making The News: A Guide For Nonprofits And Activists

Making The News: A Guide For Nonprofits And Activists Cover

Synopses & Reviews

Publisher Comments:

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.
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About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.
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Product Details

ISBN:
9780813368986
Subtitle:
A Guide For Nonprofits And Activists
Author:
Salzman, Jason
Author:
Salzman, Jack
Publisher:
Basic Books
Location:
Boulder, Colo. :
Subject:
Management
Subject:
Mass media
Subject:
Journalism
Subject:
Popular Culture
Subject:
Public Relations
Subject:
Mass media and social service -- United States.
Subject:
Popular Culture - General
Subject:
Mass Media - General
Subject:
Communication
Edition Description:
Includes bibliographical references and index.
Publication Date:
19980416
Binding:
TP
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
7.47x5.51x.84 in. .72 lbs.
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