The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. Media Management in the Age of Giants: Business Dynamics of Journalismis a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies. Features include chapter-ending case studies and website listings, balance sheet and income statement examples, information on labor unions, a thought-provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational style by a former newspaper owner and publisher, Media Management in the Age of Giantsexplores the business of media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted into management some day

Herrick (journalism, University of New Mexico) uses contemporary events to explain basic business concepts, terminology, history, and management theories as they relate to the current media industry. Particular attention is given to the impact of new technology, public trading of media conglomerates, and consumer behavior. Case studies and interviews with media managers illustrate key points.
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Media Management in the Age of Giants is a fresh, insightful, practical media management textbook that examines the current media industry. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies.

Dennis F. Herrickis a full-time lecturer in journalism in the Department of Communication and Journalism at the University of New Mexico. Formerly an instructor in journalism at the University of Iowa, Herrick has extensive media experience over 35 years, including 10 years as a daily newspaper reporter, eight as a congressional chief of staff, and 12 years as owner and publisher of a group of weekly newspapers. View Dennis F. Herrick's website for Media Management in the Age of Giants

Preface.

1. The Responsibilities of Media and Journalism.

2. Preparing Yourself for Management.

3. Motivation and the Work Force.

4. Qualities of Leadership and Management.

5. Decision-Making.

6. Media Ethics, Regulation, and the Law.

7. Operations/Structure of Corporate Media.

8. Budgeting/Financial Management.

9. Sales, Marketing and Market Analysis.

10. Consolidation and Convergence.

11. Entrepreneurship.

12. Technology Creates a New Media.

Index