From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, marketing guru Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and work hours, together with full explanations of the jargon used in business, How to Get Into Marketing and PR is a thorough guide to the skills required and the steps to take to succeed in a highly competitive industry.