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On Order $132.75
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Other titles in the CRC Series in Contemporary Food Science series:
Food, Consumers, and the Food Industry (CRC Series in Contemporary Food Science)by Gordon W. Fuller
Synopses & ReviewsPublisher Comments:During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods, raise questions about their long-range implications. How will they affect the worldwide economics and management of agriculture? food legislation? the environment? the determination of food safety and quality? nutrition and health? Food, Consumers, and the Food Industry: Catastrophe or Opportunity? describes the major changes and answers the questions concerning them. It presents information that decision-makers in the field can utilize on such topics as: oConsumers and consumerism oMarketing and the marketplace oRetailing oNutrition and health oImpact of new technologies Food, Consumers, and the Food Industry encourages you to set aside the "truth" of science to consider how political, economic, social, and cultural institutions can work to avoid a possible crisis. Book News Annotation:After a lengthy career teaching and working in the food industry,
Fuller (he's a fellow of the Institute of Food Science and Technology
in the UK and in Canada) now looks over the changes in the industry
and discovers much to criticize. Writing for the general reader (and
one wishes for more specific examples to support his pessimistic
views) the themes he considers include: lack of honesty toward the
consumer, the technology of marketing, the impact of the Internet on
marketing, concerns over genetic modification, environmental impact
of factory farming, the need for better regulation, and concerns over
the ability of science to render food safe.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:Food, Consumers, and the Food Industry: Catastrophe or Opportunity? describes the major changes in food availability, production, and selection around the world. It focuses on how we got where we are and where we might be going and presents information that decision-makers in the field can utilize. Description:Includes bibliographical references (p. 277-285) and index. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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