shopping cart
Call us: 800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Original Essays | September 23, 2009

Jonathan Lethem: IMG Stops: On Those Things My New Novel Forgot to Be About, Maybe

0 comments By Jonathan Lethem

For me, there's a weird, unfathomable gulf — I almost wrote gulp — between the completion of a novel and its publication. Some days this duration feels interminable, as though the book has... Continue »
  1. $19.56 Sale Hardcover add to wish list

    Chronic City

    Jonathan Lethem
Ships free on qualified orders.
Add to Cart
$14.95
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
4 Beaverton Environmental Studies- Sustainability
25 Local Warehouse Environmental Studies- General
5 Remote Warehouse Psychology- General
Used Book Alert Receive an email when this ISBN is available used.

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

by Doug Mckenzie Mohr

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Cover

Synopses & Reviews

Publisher Comments:

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Dr. McKenzie-Mohris a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smithis the Executive Vice President at the Academy for Educational Development in Washington, D.C.

Synopsis:

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
back to top

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:
Mary Ellen, June 11, 2008 (view all comments by Mary Ellen)
Dr. Doug McKenzie Mohr’s book has rapidly become a standard reference for those Environmental Educators who embrace change and measurement of results in their field. This detailed, yet concise, handbook provides case studies as examples to help the extension specialist develop sound, sustainable community environmental education programs. Developed around community based social marketing (his website is www.cbsm.com), the mechanisms this book advocates will provide not-for-profits the background to be successful with their fundraising as their proposals will be objective results-based not subjective. To my knowledge Mohr’s book is used by the British Columbia Ministry of Environment to determine whether environmental education programs will move forward. Mohr also provides very thorough training workshops to augment his book. As a Canadian Silver Environmental Learning Award winning educator, I thoroughly recommend this handbook as a staple in any environmental library.
Was this comment helpful? | Yes | No
(4 of 7 readers found this comment helpful)
report this comment
back to top

Product Details

ISBN:
9780865714069
Subtitle:
An Introduction to Community-Based Social Marketing
Author:
McKenzie-Mohr, Doug
Author:
McKenzie-Mohr, Doug
Author:
Smith, William
Publisher:
New Society Publishers
Location:
Gabriola Island, BC :
Subject:
Environmental Science
Subject:
Environmental Conservation & Protection
Subject:
Sociology
Subject:
Future Studies
Subject:
Sustainable Development
Subject:
Environmental responsibility
Subject:
Development - Sustainable Development
Subject:
Environmental Conservation & Protection - General
Subject:
General Psychology & Psychiatry
Copyright:
1999
Edition Description:
Includes bibliographical references (p. 140-149).
Series:
Education for Sustainability Series
Series Volume:
97-441
Publication Date:
January 1999
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
160
Dimensions:
895x599x40 60
back to top

Other books you might like

  1. $18.95 Used Trade Paper add to wish list

    Cradle to Cradle: Remaking the Way We Make Things

    William McDonough and Michael Braungart
  2. $11.50 Used Trade Paper add to wish list

    Gaviotas: A Village to Reinvent the World

    Alan Weisman
  3. $6.50 Used Trade Paper add to wish list

    The Consumer's Guide to Effective Environmental Choices

    Michael Brower
  4. $14.95 Used Trade Paper add to wish list

    The Natural Step for Communities: How Cities and Towns Can Change to Sustainable Practices

    Sarah James
  5. $16.95 New Trade Paper add to wish list

    The Essential Agrarian Reader: The Future of Culture, Community, and the Land

    Norman Wirzba
  6. $14.95 Used Hardcover add to wish list

    Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming

    Fred Krupp and Miriam Horn
back to top

Related Aisles

  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.