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On the Determination of Advertising Effectiveness: An Empirical Study of the German Cigarette Market
Product Details
- ISBN:
- 9780898381252
- Subtitle:
- (an empirical study of the German cigarette market )
- Publisher:
- Kluwer-Nijhoff Pub. ;
- Location:
- Boston :
- Subject:
- Advertising
- Subject:
- Industrial concentration.
- Subject:
- Cigarette industry -- Germany (West)
- Subject:
- Cigarette industry.
- Edition Description:
- Bibliography: p. 207-214.
- Series:
- Dimensions of international business ;
- Series Volume:
- no. 74
- Publication Date:
- 1982
- Illustrations:
- Yes
- Pages:
- 226 p.
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